Infographic
7 Reasons to Replace MQLs
Ditch the MQL/SQL model: learn why it's blocking performance and how to switch to QL1/QL2 to align sales and marketing.
Get the full PDF
Download the PDF
INSTANT DOWNLOAD
Ditch the MQL/SQL model: learn why it's blocking performance and how to switch to QL1/QL2 to align sales and marketing.
The concept of MQL (Marketing Qualified Lead) is outdated.
95% of companies still use it, but it creates more problems than it solves.
👉 The solution?
Take inspiration from the approach proposed by Emily Kramer (MKT1): replace MQL/SQL with a QL1/QL2 system.
Result: aligned teams, clear processes, and more transparent tracking.
⚡ It's not the acronyms that win, but processes that allow the entire revenue team to perform together.
Get access to playbooks and feedback from those who are shaping the next wave of marketing and AI.
