TL;DR
- The inbound + outbound combination creates a more resilient acquisition engine.
- Expert technical content attracts more qualified leads in data/tech sectors.
- Webinars are an excellent acquisition channel for technical tools.
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Challenge & Objective
Building a dual inbound/outbound acquisition engine for a server-side tracking specialist
Addingwell is a server-side tracking and tag management solution designed for marketing and data teams, simplifying tag deployment while improving data quality. When engaging with Bulldozer, Addingwell had a validated product with a specialized target audience — e-commerce and data professionals — but lacked a structured acquisition strategy. The objective was to build a dual inbound + outbound acquisition engine combining expert technical content and targeted outreach to generate 100+ qualified leads in 3 months.
