TL;DR
- Implementing A/B tests and analyzing results makes it possible to identify the best strategies and optimize performance.
- Improving resource utilization helps reduce spend while preserving effective performance, and this represents a key element of sustainable startup development.
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Challenge & objective
Addingwell had never launched growth initiatives before, and although the solution had strong potential, everything had to be built. They did not have an established marketing growth strategy and were focused on developing their solution without exploring growth initiatives.
Our objectives were to:
- Validate the best acquisition strategies to generate 100 MQLs — channels and content strategy.
- Structure the outbound strategy and deployment.
Strategy
- Content creation for acquisition strategies: Developing relevant and engaging content to attract and convert prospects.
- A/B testing inbound and outbound acquisition channels: Testing different approaches to identify the most effective channels to reach the target audience.
- Multi-channel outbound campaigns: Using multiple channels to actively target prospects and generate qualified leads.
- Integration of outbound strategies into processes: Integrating outbound activities into internal processes for efficient and consistent execution.
Results
- 396 leads.
- 50% outbound cost.
- 2 new Facebook and LinkedIn funnels created.
