Discover the 2026 Digital Maturity Observatory: 50 pages of insights to understand the real level of French companies and their growth drivers.
This observatory reveals a significant gap between perception and reality: overestimation of digital maturity (+2.3 points on average), superficial use of AI, ROI measurement still limited, strategies unevenly applied.
The study identifies 4 maturity profiles, the main obstacles (budget, skills, GDPR, resistance to change) and the priority levers to accelerate your marketing performance.
The resource for assessing your real position and directing your investments effectively.
Get access to playbooks and feedback from those who are shaping the next wave of marketing and AI.
