Size mode returns TAM, SAM, SOM and the number of ICP companies. Prioritize mode splits your target list into Tier 1, 2 and 3 and checks whether it can hold your revenue objective.
In Size my market mode, enter the number of companies in your total market, your average contract value, the share that fits your ICP and the share you can realistically win in three years. In Prioritize my accounts mode, start from your actual target list: how many accounts, how many with a strong fit, how many showing intent, and how many accounts your team can run one-to-one each quarter.
A TAM in billions says little about next quarter. The useful number is the third one: how many accounts you need to engage every quarter to hold your objective. When that number exceeds the companies in your ICP, the objective or the ICP has to change.
Size mode applies the usual 5 / 15 / 80% split between one-to-one, one-to-few and one-to-many. Prioritize mode applies conversion multipliers of 2×, 1× and 0.4× by tier to estimate the pipeline your list can produce.
The number of accounts to engage feeds the pipeline simulator, which turns it into opportunities, account executives and marketing budget.
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