Evolution of Marketing Jobs

This double study, the result of a collaboration between Bulldozer And Unlock M, offers an unfiltered vision of the upheavals that are redefining our profession and of their concrete impact on compensation.

What you'll find in this white paper:

• The profound impact of AI on marketing jobs: how it is consistently reinventing our approach to creating, targeting and evaluating performance
• The 7 essential skills for 2026: strategic thinking, experience design, data mastery - so many areas of expertise that have become indispensable
• The evolution of the CMO's role: now a strategic architect, with a salary increase of +57.41% between Series A and Series B+
• The new marketing stars: Growth Marketer, Personalization Architect, Community Builder - functions that now generate the most value.

🎁 NOT A BONUS : The complete overview of 2026 employees in collaboration with Figures : which roles are best valued and why certain specialties are experiencing rapid growth