ActiveCampaign vs AWeber: legacy versus modern

AWeber spells out who owns sales tax nexus; ActiveCampaign just charges it

AWeber charges sales tax by billing address and states plainly that economic nexus stays the customer’s responsibility, while ActiveCampaign charges the same tax as a separate line item without ever naming who carries that obligation. Scope compared, criterion by criterion. Checked 14 September 2026.

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AWeber vs ActiveCampaign: scope compared, criterion by criterion — checked September 14, 2026
ActiveCampaignAWeber
What the tool answers
What it measures or produces
Contacts, lists, campaigns, event-triggered automations, and deals arranged into pipelines with stages and tasksAWeber is an email marketing platform centered on the subscriber list: list management, forms and landing pages, sends (broadcasts, workflows, push notifications) and their stats.
The job it equips
The marketing automation manager who builds triggered multichannel journeys, rather than the CRM admin who structures records and cross-team visibilityThe vendor names business types, not a job role ("small businesses, coaches, course creators..."). Only named roles: Owner, Admin, Team Member — access roles, not job titles.
What it cannot tell you
Opens on plain-text emails are not measured, and the Campaign Overview report stays non-exportable according to the published help pagesStructural limit: "Workflows and tags are specific to each list" — the database unit is the subscriber-within-a-list, not the individual; the same address on several lists isn't recognized as one person.
Send, deliver, measure
Deliverability
A dedicated IP at $750 each, open on every tier — but conditional on at least one hundred thousand engaged contacts. Volume is the barrier, not the planAWeber authenticates all sends itself (SPF, DKIM, Sender ID), no customer setup, from a shared IP netblock (204.194.222.0/23). Dedicated IP is absent from every page and no pricing tier.
Editor and templates
Drag-and-drop with image, text, button, video, timer, menu and free HTML blocks; over one hundred and twenty-five templates; conditional content on all four tiersFive message editors: Drag and Drop (recommended), Newsletter Assistant (AI), Smart Designer (template from the URL), HTML, Plain Text. Canva built in, interest-based dynamic content. Template count unquantified.
Segmentation
Dynamic segments recomputed in real time, with and/or logic and groups. Official cap of twenty conditions per segment, five of them action-type and three uses of the contains operatorA segment is dynamic: new matching subscribers are added automatically. Criteria stackable (all required) plus a status filter. Plus is required for unlimited segments; Lite is capped at 1 segment.
Automated journeys
Entry from Starter, but capped at five actions per automation. If/Else branches start at Plus; random splits and automation chaining require ProfessionalWorkflows are built from Starters (triggers) and Steps (blocks), specific to each list. Free: 1 workflow; Lite: 3 active/draft workflows; Plus: unlimited. Max steps and conditional branches unpublished.
A/B testing
Up to five variations on subject, sender and full content, with a per-variation list percentage and a winner picked automatically after two days by defaultSplit testing (subject or content) supports 2 or 3 groups, adjustable split (example 10/10/80). The winner is never picked automatically: the user compares rates and copies the message themselves. Not on the Free tier.
Billing unit
Dual: a plan priced by contact count, plus a monthly send cap of ten to fifteen times that number. Past it, $0.005 per email, then a hard stop at three times the capBilled by subscriber tier (dollars, monthly/annual). Send capped at 3,000/month (Free), 10x (Lite), 12x (Plus), 15x (Unlimited) subscribers. Overage = automatic tier bump; downgrade needs a call.
GDPR compliance
Double opt-in on by default for list signup forms. The data processing agreement binds nothing until it has been executed from the account itselfAWeber is the processor, the customer the controller; EU transfers via Standard Contractual Clauses. 32 sub-processors listed, cancellation within 5 days on a contested addition. Retention has no fixed period: "as long as needed."
CAN-SPAM and state-law compliance
ActiveCampaign blocks a non-compliant send: the campaign is held for review if the address or unsub link is invalid, third-party links refused. The 10-day deadline is only in the glossary, not a platform rule. No state law named.CAN-SPAM: unsubscribe link and postal address added automatically, not just a clause. No processing deadline (10 business days) or state law named. Purchased lists and unsolicited sending contractually banned.
What comes out of it
Export formats
Campaign reports export to CSV, but the Campaigns Performance report is limited to Plus, Professional and Enterprise: it does not exist on StarterSubscriber export as CSV, direct download, no plan-based cap (the cap of 100 applies to bulk delete/unsubscribe, not export). Invoices as PDF. No XLSX, Looker Studio, Google Sheets; import accepts CSV, XLS, XLSX, TSV, TXT.
Shareable reports
The vendor states no share link exists for a custom report. Distribution is limited to three internal visibility levels, restricted to account usersNo scheduled report, public link or white-labelling in Reporting: only reports viewed in-app (opens/clicks, sales, subscribers). Only tier named: an exclusion on Free.
API access
The v3 REST API is included on all four tiers at no extra cost, capped at five requests per second per account, returning a 429 beyondAPI included with no paid option, v1.0, OAuth 2.0 (OAuth 1.0a deprecated), webhooks published. Quota 120 requests/minute/account; beyond that, a 403 error and a 60s block. No daily or monthly cap. Free-tier API access unstated.
What it connects to
Native integrations
Over a thousand apps advertised, but the CRM connectors that matter — Salesforce, Dynamics 365, Zendesk Sell — are reserved for the Enterprise tierNo integration count published ("hundreds"), grouped into twelve categories. The three that matter: WordPress, Shopify/WooCommerce, Stripe; PayPal, Salesforce, HubSpot, Zapier also in the directory.
Google tools it connects to
Six help articles cover Google Ads, Google Contacts for import and sync, Google Sheets, and Google Analytics attached to campaignsThe directory lists Google Sheets, Gmail, Analytics, Contacts, without stating native or third-party. No Search Console, Google Ads, or Looker Studio. Web measurement uses an in-house code, not Google Analytics.
Bringing your existing data across
A free migration exists, but a bounded one: lists, plus at most ten items per category across templates, automations and forms, and only for paying customersFree assisted migration (lists, tags, subscribers, templates, forms). Self-service import CSV/XLS/XLSX/TSV/TXT, fields mapped via headers, only one "Name" field allowed. Automatic then manual review within one business day.
Getting started, and the fine print
Support
Live chat is English only, Monday to Friday, 3 a.m. to 11 p.m. US Central. The help center, for its part, exists in FrenchSupport in English. Phone Monday-Friday 8am-8pm ET, no weekends; chat/email 24/7 including weekends, no tier difference here. Pricing, though, advertises "24/7 support" on Lite and "Priority 24/7" on Plus/Done For You.
Where the data is hosted
Three named regions: United States, European Union, Asia-Pacific. But assignment follows the account's GEO IP and the vendor writes that it cannot be changedNamed destination: the United States, entity in Pennsylvania. "Data centers" plural, AWS named as cloud sub-processor, but no country, state or region is named — neither in the terms nor the privacy policy (07/21/2026).
What happens if you leave
Two vendor pages contradict each other on refunds: one states there are none, the other grants one within thirty days. On an annual commitment, cancellation takes effect only at termOnline cancellation, no penalty, account active through the current cycle. Data deleted within 30 days unless switched to the Hold package ($4.99/month); on non-payment, 20 days then deletion. No refund window published.
Minimum seats billed
One seat included on Starter and Plus, three on Professional, five on Enterprise. Starter caps additional purchases at one extra seatNone. AWeber bills by subscriber tier, not per seat: 1 person on Free, up to 3 on Lite, unlimited on Plus/Pro/Legacy. Three roles: Owner, Admin, Team Member. No per-user price; exceeding the cap requires a tier change.
Data residency and regulated cloud
ActiveCampaign auto-assigns a region (EU/US/APAC) by GEO IP, no location or host named. Own SOC 2 Type 2 (annual report on request). Enterprise ships “HIPAA features”; FedRAMP, StateRAMP, GovCloud, BAA absent, tier undocumented.Only location named: the processing entity in Pennsylvania and "the U.S." as destination; no AWS region named. Neither FedRAMP, StateRAMP, GovCloud, HIPAA/BAA, nor SOC 2 — so no tier unlocks a published BAA.
Interface languages shipped
ActiveCampaign advertises 14 fully supported languages (Czech, Dutch, English...), English not distinguished. 5 more are contradicted: discontinued per help center, partial per site FAQ. No excluded screen documented.One interface language shipped: English, with no translation offered at all. User content (messages, pages, forms) supports UTF-8 in almost any language; the confirmation message has its own language dropdown.
What it costs
The entry price and what it includes
$15 per month for a thousand contacts on Starter, CRM and automations included. But Starter caps at twenty-five thousand contacts and five actions per automationFree entry: $0, 500 subscribers, 3,000 emails/month. On Lite, pricing shows $12.49/month annually, the article shows $15/month or $12.50/month ($150/year) — the vendor publishes both. Send capped at 10x subscribers.
What pushes the bill up
Send volume, not contact count: ten times the contacts on Starter and Plus, then $0.005 per email. Sending is switched off at three times the capAutomatic tier bump on overage. Sales commission: 1.0% on Lite, 0.6% on Plus. Done For You fee: $79, plus $20/month. The article adds Unlimited at $899/month, absent from pricing — the vendor publishes both.
Sales tax and nexus
ActiveCampaign charges US sales tax by billing address, as a separate line item (page dated 2025-03-17), no published state list. Exemption via documentation, approval at sole discretion. Nexus and per-state/local calc absent.AWeber charges sales tax by billing address, where the state requires it, without publishing the list. Exemption on a state certificate; 501(c) status alone isn't enough. Economic nexus stays the customer's.
Procurement and invoicing
Non-card billing opens at USD 2,500 annual commitment (wire/check); resold accounts excluded. FAQ states no threshold and ties PayPal to annual plans, help center sets the threshold without it. PO, net-30, ACH, W-9 absent.Self-service card purchase (Visa, Mastercard, Amex, Discover); PayPal and prepaid cards refused. W-9 on request. Payment due immediately, not net-30; default after 20 days. A sales call above 100,000 subscribers.

Key takeaways

Two different definitions of one subscriber

AWeber’s own structural limit ties workflows and tags to each list, meaning the database unit is the subscriber-within-a-list rather than the individual — the same address on two lists is not recognized as one person. ActiveCampaign instead organizes around a single contact record, wrapping campaigns, event-triggered automations, and deals arranged into pipelines with stages and tasks around that one entity.

Sales tax nexus, spelled out on one page and left unnamed on the other

AWeber charges sales tax by billing address in states that require it, without publishing which states those are, and states outright that economic nexus remains the customer’s own responsibility; a state exemption certificate is required, since a 501(c) letter alone does not qualify. ActiveCampaign also charges United States sales tax by billing address as a separate invoice line, dated March seventeenth, two thousand twenty-five, but never states who carries the nexus obligation, and grants exemption through documentation approved at its sole discretion.

Three prices for the same entry tier

AWeber’s own pricing page shows its Lite tier at twelve dollars and forty-nine cents a month billed annually, while a vendor article shows fifteen dollars a month, or twelve dollars and fifty cents a month billed at one hundred fifty dollars a year — the vendor publishes both figures, unreconciled.

A pricing tier that exists in an article but not on the page that sells it

AWeber’s own article names an Unlimited tier priced at eight hundred ninety-nine dollars a month, a tier absent from the published pricing page entirely — the vendor publishes both versions of its own lineup, leaving the buyer to guess which one is current.

Privacy Shield or the Data Privacy Framework — AWeber’s own pages disagree

AWeber’s TRUSTe certification names “Privacy Shield” as the framework it complies with, while the privacy policy dated July twenty-first, two thousand twenty-six names the “Data Privacy Framework” instead — the vendor publishes both names without correcting either.

A refund policy ActiveCampaign argues with itself over

One ActiveCampaign page states plainly that there is no refund; another grants one within thirty days — the vendor publishes both positions with no note on which one governs a given plan. AWeber, on its own page, publishes no refund window at all: cancellation is penalty-free but leaves the account active only through the current billing cycle, with data deleted within thirty days unless moved to a paid Hold package.

A dedicated IP AWeber never offers, gated by volume rather than plan on the other side

AWeber authenticates every send itself, from a shared IP netblock, and a dedicated IP appears on no page and at no pricing tier. ActiveCampaign does sell one, at seven hundred fifty dollars, open on every tier in principle — but conditioned on at least one hundred thousand engaged contacts, making volume the real barrier rather than the plan itself.

Frequently asked questions

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jordan@bulldozer-collective.com
How does A/B testing work on AWeber versus ActiveCampaign?
AWeber runs split tests on 2 or 3 groups with an adjustable split (for example 10/10/80), but the winner is never picked automatically: the user compares the rates and copies the message manually, and this feature is absent from the Free tier. ActiveCampaign supports up to five variations on subject, sender and full content, with a per-variation list percentage and a winner picked automatically after 2 days by default. The choice comes down to whether you want to keep control of the final call.
What price does AWeber publish for its Lite plan?
On the Lite plan, the pricing page shows $12.49 per month billed annually, while the article shows $15 per month or $12.50 per month ($150 per year) — the vendor publishes both figures without reconciling them. Sending stays capped at 10 times the subscriber count. A buyer cannot rely on a single displayed figure and should confirm which one applies before signing.
Do AWeber and ActiveCampaign require a minimum number of seats?
AWeber sets no minimum: billing runs by subscriber tier, with 1 person on Free and up to 3 on Lite, unlimited on Plus, Pro and Legacy. ActiveCampaign includes 1 seat on Starter and Plus, 3 on Professional, 5 on Enterprise, and Starter caps additional seat purchases at just one more. The choice depends on how many people on the team need access to the tool.

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