ActiveCampaign vs Klaviyo: B2B or e-commerce

ActiveCampaign’s own pages can’t agree on whether five languages still exist

ActiveCampaign advertises 14 fully supported languages, then contradicts itself on 5 more, calling them discontinued in its help center and merely partial in its site FAQ, with no page settling which screens are actually excluded. Scope compared, criterion by criterion. Checked 7 September 2026.

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ActiveCampaign
ActiveCampaign
VS
Klaviyo
Klaviyo
ActiveCampaign vs Klaviyo: scope compared, criterion by criterion — checked September 7, 2026
ActiveCampaignKlaviyo
What each one covers
Its core job
Orchestrating personalized customer journeys that adapt across channels, the vendor claiming a priority given to execution over data structuringA marketing and service platform for consumer brands, which the vendor positions as a standalone B2C CRM rather than a plain sending tool
What it also does, more lightly
A sales CRM with pipelines, scoring, tasks and routing — but sales engagement, one-to-one email included, belongs to a separate paid add-onA built-in helpdesk handling email, chat, SMS, WhatsApp and Instagram messages in one place, with product reviews and analytics alongside
What it does not do at all
No self-hosted edition, and no public share link for a report: the vendor itself writes that the custom reporting module offers noneNo storefront, no checkout, no payment processing: the product list published on 2 September 2026 stops at Marketing, Service, Analytics, Reviews, Customer Hub and Data Platform
If you only take this one
What you give up
Cross-team CRM visibility, the Campaign Overview export, and on Starter automations that stop at five actionsWith no upstream e-commerce platform there is no catalogue and no order source: the Klaviyo catalogue fills from Shopify, it does not create itself
The workaround, and what it costs
Moving from Starter to Plus lifts the action cap and opens landing pages: $49 per month for a thousand contacts, thirty-four moreSMS is bought separately, as a monthly subscription paid upfront, and the flexible overage option opens only from $490 per month of mobile commitment
The point where it stops being enough
Twenty-five thousand contacts, the published Starter maximum. And connecting to Salesforce, Dynamics 365 or Zendesk Sell separately forces the Enterprise tierThe API ceiling tops out at three hundred and fifty requests per second in burst and three thousand five hundred per minute: past that, real-time integration must be throttled
If you take both
What it exposes to connect
A v3 REST API in JSON organized by resource, plus outbound webhooks, capped at five requests per second per account on every tierREST APIs covering events, profiles, lists, metrics and flows, private and public keys with configurable scopes, OAuth for partners, plus a webhooks API
Which one becomes the source of truth
The vendor does not settle it: the Salesforce, Dynamics 365 and Zendesk Sell connectors are named at Enterprise with no published precedence ruleNot it: on fields synced from Shopify, the vendor advises against editing them on its side, because the next sync overwrites them
What the tool answers
What it measures or produces
Contacts, lists, campaigns, event-triggered automations, and deals arranged into pipelines with stages and tasksPersistent customer profiles aggregating clicks, purchases and interactions, then the segments, campaigns and flows delivered over email, SMS, WhatsApp and push
The job it equips
The marketing automation manager who builds triggered multichannel journeys, rather than the CRM admin who structures records and cross-team visibilityThe lifecycle marketer at a consumer brand, not a developer: the vendor claims a no-code interface aimed at marketing and customer service teams
What it cannot tell you
Opens on plain-text emails are not measured, and the Campaign Overview report stays non-exportable according to the published help pagesWhat your other channels are worth: each Klaviyo channel gets its own configurable attribution window, but every outside channel is lumped under one shared window
Send, deliver, measure
Deliverability
A dedicated IP at $750 each, open on every tier — but conditional on at least one hundred thousand engaged contacts. Volume is the barrier, not the planSPF and DKIM auto-configured by CNAME when the sending domain is set up, one per account. A dedicated IP depends on sales qualification: no threshold is published
Editor and templates
Drag-and-drop with image, text, button, video, timer, menu and free HTML blocks; over one hundred and twenty-five templates; conditional content on all four tiersDrag-and-drop with an HTML block for code and CSS, a brand library driving styles, conditional display by audience and device type, dynamic images
Segmentation
Dynamic segments recomputed in real time, with and/or logic and groups. Official cap of twenty conditions per segment, five of them action-type and three uses of the contains operatorDynamic segments updating in real time, but relative-time conditions refresh only every twenty-four hours. One hundred conditions per segment at most
Automated journeys
Entry from Starter, but capped at five actions per automation. If/Else branches start at Plus; random splits and automation chaining require ProfessionalFive trigger types — list, segment, metric, date property, price drop — and splits routing up to twenty paths. No step ceiling is published
A/B testing
Up to five variations on subject, sender and full content, with a per-variation list percentage and a winner picked automatically after two days by defaultSubject line, content and send time, with sample size set by a slider. The winner is picked automatically after six hours, or chosen by hand to end the test early
GDPR compliance
Double opt-in on by default for list signup forms. The data processing agreement binds nothing until it has been executed from the account itselfDouble opt-in and multi-checkbox forms for granular consent, a data processing agreement with Standard Contractual Clauses, deletion within ninety days of termination
Triggering at the right moment after purchase
Connection to the store
Native Deep Data for Shopify, BigCommerce, WooCommerce, Square and Magento, syncing orders, products and aggregated revenue. But historical backfill is reserved for Plus and aboveTen native platforms including Shopify, Magento, BigCommerce, WooCommerce and Wix. Shopify syncs fifteen metrics in real time: ninety days of history first, then a full backfill
Ready-made journeys
Over two hundred free recipes, native abandoned cart on Shopify, WooCommerce and Magento with a one-hour default wait. Browse abandonment, though, is limited to WooCommerceAll five expected ones are separately documented by the vendor — abandoned cart, browse abandonment, post-purchase, replenishment, win-back — plus back in stock, birthday and price drop
SMS and notifications
A mandatory paid add-on, billed in credits. Seven countries with local numbers, over one hundred and eighty destinations through US numbers, with explicit opt-in and 10DLC registration in the USSMS in twenty-two named countries, push and WhatsApp included, on a separate Mobile Messaging subscription in dollars. Quiet hours from 9 p.m. to 8 a.m. by default
Behavioural segmentation
Recency, frequency and monetary all covered natively, with product, category, SKU, vendor and abandoned cart. But no predicted lifetime value and no RFM scoreSeven condition families, predictive analytics among them: historic and predicted lifetime value, churn risk, expected next order date. A hard cap of one hundred conditions per segment
Product recommendation
Products and Catalog blocks fed by Shopify or WooCommerce, selected manually or filtered by collection, category, vendor or rating. No per-contact personalizationPersonalized blocks — recently viewed, added to cart, collaborative filtering — and non-personalized ones. The personalization lookback is ninety days
Revenue attribution window
A fixed seven-day window after send, not configurable. And the contact must have opened or clicked before buying for the revenue to be attributedLast touch, five days by default on clicks but also on opens: an open alone is enough to credit an order. Configurable up to ninety days
Reviews and loyalty
Natively absent. The Ecommerce help category, surveyed on 2 September 2026, holds no article on product reviews or a points programmeReviews are a native module but billed separately, outside the email and SMS plan, and limited to Shopify and WooCommerce. Loyalty, though, has no native module at all
What comes out of it
Export formats
Campaign reports export to CSV, but the Campaigns Performance report is limited to Plus, Professional and Enterprise: it does not exist on StarterCampaign analytics export as CSV. No per-tier cap is mentioned on that page on 2 September 2026, and neither XLSX nor PDF appears
Shareable reports
The vendor states no share link exists for a custom report. Distribution is limited to three internal visibility levels, restricted to account usersScheduled reports go only to whoever created them, never to an outside address — and they are capped at ten per user per account
API access
The v3 REST API is included on all four tiers at no extra cost, capped at five requests per second per account, returning a 429 beyondA publicly documented REST API, with a burst quota and a steady quota: ten requests per second and one hundred and fifty per minute at the mid tier, a 429 beyond
What it connects to
Native integrations
Over a thousand apps advertised, but the CRM connectors that matter — Salesforce, Dynamics 365, Zendesk Sell — are reserved for the Enterprise tierOver three hundred and fifty apps advertised. The three that decide for a brand: Shopify, Google Ads and Meta Ads
Google tools it connects to
Six help articles cover Google Ads, Google Contacts for import and sync, Google Sheets, and Google Analytics attached to campaignsGoogle Ads receives a Klaviyo list or segment as an audience through Customer Match. Google Analytics, for its part, is absent from that article on 2 September 2026
Bringing your existing data across
A free migration exists, but a bounded one: lists, plus at most ten items per category across templates, automations and forms, and only for paying customersSubscribers come in by CSV or Excel, unsubscribes go to the suppression list, event history imports through strict CSV — all capped at fifty megabytes per file
Getting started, and the fine print
Support
Live chat is English only, Monday to Friday, 3 a.m. to 11 p.m. US Central. The help center, for its part, exists in FrenchEmail and chat on every paid tier, email around the clock and chat five days a week. Free gets email for sixty days only. No phone channel is listed
Where the data is hosted
Three named regions: United States, European Union, Asia-Pacific. But assignment follows the account's GEO IP and the vendor writes that it cannot be changedThe United States, and nothing else: the vendor writes that all customer data sits in an AWS data centre in Northern Virginia. European transfers rest on the Data Privacy Framework
What happens if you leave
Two vendor pages contradict each other on refunds: one states there are none, the other grants one within thirty days. On an annual commitment, cancellation takes effect only at termDowngrading or cancelling keeps the data; closing the account erases it at once. The vendor asks you to export first, and past downloads stay listed for only thirty days
Minimum seats billed
One seat included on Starter and Plus, three on Professional, five on Enterprise. Starter caps additional purchases at one extra seatEight roles exist, from Owner to Content Creator — but no seat minimum, no user ceiling and no per-seat price appears on that page
Data residency and regulated cloud
ActiveCampaign auto-assigns a region (EU/US/APAC) by GEO IP, no location or host named. Own SOC 2 Type 2 (annual report on request). Enterprise ships “HIPAA features”; FedRAMP, StateRAMP, GovCloud, BAA absent, tier undocumented.Klaviyo says it stores data in the United States, in AWS-East-1 (Northern Virginia), and holds SOC 2 Type II, ISO 27001, ISO 27017 and PCI DSS in its own name; FedRAMP, StateRAMP, GovCloud and TX-RAMP are absent, and no HIPAA BAA exists at any tier. Contradiction: the DPA says it may store data anywhere Klaviyo or its sub-processors maintain facilities.
Interface languages shipped
ActiveCampaign advertises 14 fully supported languages (Czech, Dutch, English...), English not distinguished. 5 more are contradicted: discontinued per help center, partial per site FAQ. No excluded screen documented.Klaviyo ships 11 interface languages, English staying a single entry with no US variant — unlike Spanish, split into Spain and Mexico. Translation is partial: Flows AI, pre-built templates, and dynamic variables escape it.
What it costs
The entry price and what it includes
$15 per month for a thousand contacts on Starter, CRM and automations included. But Starter caps at twenty-five thousand contacts and five actions per automationThe only verifiable entry point is the free plan, $0 per month, capped at two hundred and fifty profiles and five hundred emails, with Klaviyo branding forced into the footer. The paid tiers are unreadable: the pricing page renders in JavaScript
What pushes the bill up
Send volume, not contact count: ten times the contacts on Starter and Plus, then $0.005 per email. Sending is switched off at three times the capThe tier depends on active profiles and emails sent within the cycle. And a flexible overage bills the whole next tier at once, not actual consumption
Sales tax and nexus
ActiveCampaign charges US sales tax by billing address, as a separate line item (page dated 2025-03-17), no published state list. Exemption via documentation, approval at sole discretion. Nexus and per-state/local calc absent.Klaviyo charges US sales tax, calculated at state and local level from billing address, no state list published; exemption via certificate within 3-5 days. Its Terms put the burden on the customer, without naming who bears nexus.
Procurement and invoicing
Non-card billing opens at USD 2,500 annual commitment (wire/check); resold accounts excluded. FAQ states no threshold and ties PayPal to annual plans, help center sets the threshold without it. PO, net-30, ACH, W-9 absent.Non-card billing opens at $2,000/month of plans, by contract via Customer Success, with ACH or wire, a W-9 provided automatically; below that threshold, card only, billed in advance. Orders voided, late interest 1.5%/month.

Key takeaways

Fourteen languages, minus an unresolved five

ActiveCampaign advertises fourteen fully supported languages — Czech, Dutch, and English among them, English itself not split into any variant. Five more sit in outright contradiction: the help center calls them discontinued, the site FAQ calls them merely partial, and no page states which screens are actually excluded from either group. A buyer counting on one of those five has no single source to check against.

Klaviyo skips the contradiction, and still leaves whole features untranslated

Klaviyo ships eleven interface languages, keeping English as one entry while splitting Spanish into a Spain and a Mexico variant. Its translation gap is not a disagreement between two of its own pages but a stated exclusion: Flows AI, pre-built templates, and dynamic variables all stay outside the translated interface, regardless of which of the eleven languages an account runs in.

Neither vendor pins its region down the same way it claims to

ActiveCampaign auto-assigns a hosting region — EU, US, or APAC — by GEO IP, naming no specific location or host, and holds its own SOC 2 Type 2 report available on request; Enterprise ships something the vendor calls “HIPAA features”, but FedRAMP, StateRAMP, GovCloud, and any actual business associate agreement are all absent, at an undocumented tier. Klaviyo instead commits to one named location, AWS-East-1 in Northern Virginia, and a fuller certification list — SOC 2 Type II, ISO 27001, ISO 27017, PCI DSS — but reaches the identical absence on FedRAMP, StateRAMP, GovCloud, TX-RAMP, and any HIPAA BAA at any tier.

A dated line item against an undated rule

ActiveCampaign charges US sales tax by billing address, as a separate line item, on a page dated March seventeenth, twenty twenty-five, with no published state list; exemption runs through documentation approved at ActiveCampaign’s sole discretion. Klaviyo charges the same kind of tax at state and local level, with no state list and no date attached to the policy either, and an exemption that clears in three to five days once a certificate is filed. Neither names who carries nexus for the customer’s own downstream sales.

An annual commitment against a monthly one

ActiveCampaign opens non-card billing at a twenty-five-hundred-dollar annual commitment, paid by wire or check, with resold accounts excluded — and its own FAQ and help center disagree on the number, one stating no threshold and tying PayPal to annual plans, the other setting the threshold without mentioning PayPal at all. Klaviyo instead opens its non-card path at two thousand dollars of monthly plans, arranged through Customer Success, with ACH or wire and a W-9 supplied automatically; below either company’s line, card is the only option on both sides.

Only one of the two names consent on the same SMS page

ActiveCampaign’s SMS is a mandatory paid add-on, billed in credits, covering seven countries with local numbers and over a hundred eighty destinations reachable through US numbers — and its own page names an explicit requirement: opt-in consent plus 10DLC registration in the US. Klaviyo’s equivalent page, covering twenty-two named countries with push and WhatsApp included on a separate Mobile Messaging subscription, states a default quiet-hours window from nine p.m. to eight a.m. and nothing about consent or carrier registration at all. One page names the requirement; the other names only the hours.

A contradiction resolved is still a contradiction until then

ActiveCampaign’s disputed five languages and disputed billing threshold both share the same shape: two of its own pages stating two different things, with no third page settling either one. Klaviyo avoids that particular shape of problem, on languages and on threshold alike, but replaces it with stated exclusions and stated silences of its own — an untranslated Flows AI, an unlisted tax state, an SMS page quiet about consent.

Frequently asked questions

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jordan@bulldozer-collective.com
Does Klaviyo publish a contact threshold for getting a dedicated IP?
No: Klaviyo’s dedicated IP depends on sales qualification, with no threshold published; SPF and DKIM are auto-configured by CNAME when the sending domain is set up, one IP per account. ActiveCampaign, by contrast, prices a dedicated IP at $750 on every tier, but only past one hundred thousand engaged contacts, a published figure Klaviyo does not offer. For a buyer trying to plan ahead, only ActiveCampaign gives a concrete volume to reach.
Can Klaviyo’s revenue attribution window be extended past the default 5 days?
Yes: Klaviyo’s last-touch attribution defaults to 5 days on both clicks and opens, an open alone being enough to credit an order, but it is configurable up to 90 days. ActiveCampaign, by contrast, fixes a 7-day window after send that is not configurable at all, and requires the contact to have opened or clicked before the purchase for revenue to be attributed. For a buyer wanting a longer look-back on purchase credit, only Klaviyo’s window can be extended.
Which region does Klaviyo name for hosting customer data?
Klaviyo states it stores data in AWS US-East-1, Northern Virginia, and holds SOC 2 Type II, ISO 27001, ISO 27017 and PCI DSS in its own name, though its DPA also states data may sit anywhere Klaviyo or its sub-processors maintain facilities. ActiveCampaign, by contrast, auto-assigns a region, EU, US or APAC, by the account’s GEO IP, naming no specific location or host. For a buyer needing a named data center, Klaviyo publishes one; ActiveCampaign does not.

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