Klaviyo vs Sendlane: SMS and email for DTC

Sendlane’s pricing page accepts a card its own knowledge base refuses

Sendlane’s own pricing page accepts Discover and prepaid cards that its knowledge base explicitly refuses, and Klaviyo only allows non-card billing — wire or ACH, with an automatic W-9 — once a customer commits to 2,000 dollars a month. Scope compared, criterion by criterion. Checked 14 September 2026.

Book a call
Free Intro Call
Last Update:
2026
Klaviyo
Klaviyo
VS
Sendlane
Sendlane
chevron menu
Klaviyo
VS
Klaviyo vs Sendlane: scope compared, criterion by criterion — checked September 14, 2026
KlaviyoSendlane
What the tool answers
What it measures or produces
Persistent customer profiles aggregating clicks, purchases and interactions, then the segments, campaigns and flows delivered over email, SMS, WhatsApp and pushSendlane presents itself as a unified "Email, SMS, Reviews & Forms" platform for online retail, manipulating an e-commerce store's contact profile enriched with purchase and browsing activity.
The job it equips
The lifecycle marketer at a consumer brand, not a developer: the vendor claims a no-code interface aimed at marketing and customer service teamsSendlane targets e-commerce brands and "digital retailers"; the daily user builds and sends email/SMS campaigns, builds automations and manages the audience — a retention marketer role for an online store.
What it cannot tell you
What your other channels are worth: each Klaviyo channel gets its own configurable attribution window, but every outside channel is lumped under one shared windowSendlane only imports "ANY Shopify activity in the past 12 months." Without the tracking snippet, no on-site browsing is visible. The shown SMS credit is an estimate, not the final cost.
Triggering at the right moment after purchase
Connection to the store
Ten native platforms including Shopify, Magento, BigCommerce, WooCommerce and Wix. Shopify syncs fifteen metrics in real time: ninety days of history first, then a full backfillIntegration guides for Shopify, WooCommerce, Miva, Sticky.io and others, plus Recharge/Loop for subscriptions. For Shopify: contacts active over 12 months imported, then auto-sync; browsing tracked via the in-house Beacon pixel.
Ready-made journeys
All five expected ones are separately documented by the vendor — abandoned cart, browse abandonment, post-purchase, replenishment, win-back — plus back in stock, birthday and price dropReady-made automations: welcome, abandoned cart, abandoned checkout, post-purchase, price drop, Shopify back-in-stock, review request. Automations capped at 50 nodes. No named browse-abandonment, replenishment or winback template.
SMS and notifications
SMS in twenty-two named countries, push and WhatsApp included, on a separate Mobile Messaging subscription in dollars. Quiet hours from 9 p.m. to 8 a.m. by defaultSMS billed separately in credits, limited to US-based businesses. From $0.009/credit, packs from 250 at $6.25 up to 10,000 at $175, plus a $10/month activation fee. Carrier registration up to 4 weeks; an MMS costs ~3x an SMS.
Behavioural segmentation
Seven condition families, predictive analytics among them: historic and predicted lifetime value, churn risk, expected next order date. A hard cap of one hundred conditions per segmentSegmentation by recency/frequency/value: Total Spend, Total Price, Order Date, Lifetime Value, Visited Site, Last Product View. RFM built by hand from these conditions. No predicted-value or forecast LTV metric.
Product recommendation
Personalized blocks — recently viewed, added to cart, collaborative filtering — and non-personalized ones. The personalization lookback is ninety daysA dynamic product block: 7 "product feed" types, standard (best sellers, price) and personalized (abandoned cart) via the Beacon pixel. For Shopify, BigCommerce or custom integration. No AI recommendation engine mentioned.
Revenue attribution window
Last touch, five days by default on clicks but also on opens: an open alone is enough to credit an order. Configurable up to ninety daysLast-touch attribution, window adjustable 1-30 days (email 5 days, SMS sent 1 day/clicked 5 days default). One purchase can be attributed to several messages; cancelled/returned revenue isn't deducted. Data runs 1-4h behind.
Billing unit
Dual: active profiles and send volume, plus a separate mobile subscription. On overage, three regimes to choose from — paid flexible overage, automatic tier upgrade, or a full stopBilled on sends, not contacts: unlimited contacts, email sending-credit plans per period. Overage: automatic tier upgrade or CPM fee; same logic for SMS (CPC overage once credits reach 10% remaining). Downgrades never prorated.
Reviews and loyalty
Reviews are a native module but billed separately, outside the email and SMS plan, and limited to Shopify and WooCommerce. Loyalty, though, has no native module at allReviews are a native module (widgets, badges, an SEO page, moderation, import from Yotpo/Okendo/Loox and others), usable in segmentation. No native loyalty module: handled via the third-party Smile.io and Rivo integrations.
What comes out of it
Export formats
Campaign analytics export as CSV. No per-tier cap is mentioned on that page on 2 September 2026, and neither XLSX nor PDF appearsContact export as CSV/TXT by email, blocked if the billing plan needs attention, barred to the Manager and Content Creator roles. Reports export as CSV. No XLSX, PDF, Google Sheets, Looker Studio, and no per-tier export cap.
Shareable reports
Scheduled reports go only to whoever created them, never to an outside address — and they are capped at ten per user per account"Reports cannot be scheduled": eleven report types (email/SMS campaigns, automations, revenue, forms, back-in-stock...), manual CSV download only. No public sharing link, no scheduled report, no white-labelling.
API access
A publicly documented REST API, with a burst quota and a steady quota: ten requests per second and one hundred and fifty per minute at the mid tier, a 429 beyondA v2 API on Stoplight, token-accessed, with no separately priced option. A browser API and a server API (Order Placed, Refunded Order...). Quotas unquantified: the Rate Limits page gives no per-second or per-minute figure.
What it connects to
Native integrations
Over three hundred and fifty apps advertised. The three that decide for a brand: Shopify, Google Ads and Meta AdsSendlane advertises "dozens" of integrations, no count; three that matter: Shopify, BigCommerce, Recharge. On WooCommerce, a guide stays published, getting-started says it's "no longer supported" — the vendor publishes both.
Google tools it connects to
Google Ads receives a Klaviyo list or segment as an audience through Customer Match. Google Analytics, for its part, is absent from that article on 2 September 2026A native Google Ads integration pairs a Google Ads list with a Sendlane segment, sync up to 48 hours. Google Postmaster Tools documented for reputation. No Analytics, Search Console, Sheets, or Looker Studio; Zapier exists.
Bringing your existing data across
Subscribers come in by CSV or Excel, unsubscribes go to the suppression list, event history imports through strict CSV — all capped at fifty megabytes per fileReview imports from Yotpo, Okendo, Loox and others (export to Judge.me). Contacts imported by file, consent flagged. "White Glove Migration" and assisted onboarding from Professional (0-9,999 contacts). No field-mapping described.
Getting started, and the fine print
Support
Email and chat on every paid tier, email around the clock and chat five days a week. Free gets email for sixty days only. No phone channel is listedOn support hours, the knowledge base says "Monday-Friday, 7 AM-3 PM PST," pricing advertises "24/7/365" from Professional, Contact Us advertises "Online 24/7" — the vendor publishes all three. Dedicated CSM from 10,000 contacts.
Where the data is hosted
The United States, and nothing else: the vendor writes that all customer data sits in an AWS data centre in Northern Virginia. European transfers rest on the Data Privacy FrameworkSendlane declares US hosting ("hosted on U.S. servers"), without naming a cloud provider, technical region or data centre. The list of authorized subprocessors is available to the customer but not published.
What happens if you leave
Downgrading or cancelling keeps the data; closing the account erases it at once. The vendor asks you to export first, and past downloads stay listed for only thirty daysSelf-service termination, no refund; account hold at $19/month. Post-termination retention: cancellation says data is lost, the privacy policy promises 6 months then "indefinitely" for purchases — the vendor publishes both.
Minimum seats billed
Eight roles exist, from Owner to Content Creator — but no seat minimum, no user ceiling and no per-seat price appears on that pageNone. Sendlane doesn't bill per seat: pricing is send-volume based, with no minimum or maximum user count and no per-user price. Four permission roles (Owner, Admin, Manager, Content Creator) with no cap and no surcharge.
Data residency and regulated cloud
Klaviyo says it stores data in the United States, in AWS-East-1 (Northern Virginia), and holds SOC 2 Type II, ISO 27001, ISO 27017 and PCI DSS in its own name; FedRAMP, StateRAMP, GovCloud and TX-RAMP are absent, and no HIPAA BAA exists at any tier. Contradiction: the DPA says it may store data anywhere Klaviyo or its sub-processors maintain facilities.Hosting declared in the United States, with no technical region or cloud provider named. Neither FedRAMP, StateRAMP, AWS GovCloud, SOC 2, nor a HIPAA Business Associate Agreement — so no tier at which a BAA is obtainable.
What it costs
The entry price and what it includes
The only verifiable entry point is the free plan, $0 per month, capped at two hundred and fifty profiles and five hundred emails, with Klaviyo branding forced into the footer. The paid tiers are unreadable: the pricing page renders in JavaScriptEntry price: $100/month (unlimited contacts, chat). Send volume ambiguous in the calculator ("$100 / 50 emails per month," unit unspecified). Free trial 60 days, limited to 100 contacts and 500 email sends, no SMS.
What pushes the bill up
The tier depends on active profiles and emails sent within the cycle. And a flexible overage bills the whole next tier at once, not actual consumptionItems not computed alone: SMS = separate subscription ($10/month activation, credits from $0.009); overage = automatic tier upgrade or CPM/CPC fee; downgrade never prorated; account hold at $19/month.
Procurement and invoicing
Non-card billing opens at $2,000/month of plans, by contract via Customer Success, with ACH or wire, a W-9 provided automatically; below that threshold, card only, billed in advance. Orders voided, late interest 1.5%/month.Card self-service payment, invoice auto-emailed each cycle. On accepted cards, pricing lists Visa/Mastercard/Amex/Discover, the knowledge base excludes Discover and prepaid cards — the vendor publishes both lists.

Key takeaways

A pricing page and a knowledge base that disagree on which card you can use

Sendlane’s pricing page lists Visa, Mastercard, American Express, and Discover as accepted cards, while its own knowledge base excludes Discover and prepaid cards outright — the vendor publishes both lists, with no note on which one is current. Klaviyo draws its own line differently: card only below two thousand dollars a month of plans, and only past that threshold does non-card billing open, by wire or automated clearing house payment through Customer Success, with a W-9 provided automatically and late payments carrying one and a half percent monthly interest.

A support page that gives itself three different opening hours

Sendlane’s knowledge base states support runs Monday through Friday, seven in the morning to three in the afternoon Pacific time; its pricing page advertises support around the clock, every day of the year, starting from the Professional tier; its Contact Us page advertises “Online 24/7” — the vendor publishes all three, unreconciled. Klaviyo, by contrast, states email support runs around the clock and chat five days a week on every paid tier, with the free tier limited to sixty days of email support and no phone channel at all.

A WooCommerce guide that outlives its own discontinuation notice

Sendlane keeps a WooCommerce integration guide published on its site while its getting-started materials state the integration is “no longer supported” — the vendor publishes both. Klaviyo names ten native e-commerce platforms including WooCommerce, Shopify, Magento, BigCommerce, and Wix, and for Shopify specifically syncs fifteen metrics in real time after an initial ninety-day history pull and a full backfill.

What survives your Sendlane account after you close it depends on which page you read

Sendlane’s cancellation page states that data is lost once the account is terminated, while its privacy policy instead promises six months of retention followed by indefinite archiving of purchase data — the vendor publishes both. Klaviyo draws a cleaner line: downgrading or cancelling keeps the data in place, closing the account erases it immediately, and an export requested beforehand stays listed for only thirty days.

Two attribution windows, credited on different signals entirely

Klaviyo credits an order to the last touch within a default window of five days on both clicks and opens — an open alone is enough to credit a sale — configurable up to ninety days. Sendlane also runs last-touch attribution over a window adjustable from one to thirty days, five days by default for email, one day by default for a sent text message and five for a clicked one, letting a single purchase get credited to several messages at once while cancelled or returned revenue is never subtracted, on data running one to four hours behind.

Billed on two units that do not convert into one another

Klaviyo charges for active profiles and email send volume together, plus a separate mobile-messaging subscription for text messages, push, and WhatsApp, with three different ways to handle an overage — paid flexible overage, an automatic tier upgrade, or a full stop. Sendlane instead bills on sending credits with unlimited contacts included, upgrading tiers automatically or charging a cost-per-thousand fee on overage, applying the same logic to text-message credits once they fall to ten percent remaining, and never prorating a downgrade.

Frequently asked questions

Can't find what you're looking for ? Contact us here

jordan@bulldozer-collective.com
How much does Sendlane charge per SMS credit, and is there an activation fee?
Sendlane bills SMS separately in credits, limited to US-based businesses, starting at 0.009 dollars per credit, with packs from 250 credits at 6.25 dollars up to 10,000 credits at 175 dollars, plus a 10 dollar per month activation fee; carrier registration takes up to 4 weeks, and an MMS costs about 3 times an SMS. Klaviyo, by contrast, offers SMS in twenty-two named countries plus push and WhatsApp, billed on a separate Mobile Messaging subscription in dollars, with quiet hours running from 9 p.m. to 8 a.m. by default.
Which support hours does Sendlane actually publish for its help desk?
On support hours, Sendlane’s own pages disagree: the knowledge base says Monday through Friday, 7 a.m. to 3 p.m. PST, the pricing page advertises 24/7/365 starting on Professional, and the Contact Us page advertises Online 24/7 — the vendor publishes all three versions; a dedicated CSM starts at 10,000 contacts. Klaviyo offers email and chat on every paid tier, with email around the clock and chat 5 days a week, while the free plan gets email support for only 60 days and no phone channel is listed at all.
Does Klaviyo guarantee its data always stays in Northern Virginia?
Klaviyo says it stores data in the United States, in AWS East-1 (Northern Virginia), and holds SOC 2 Type II, ISO 27001, ISO 27017 and PCI DSS in its own name, with FedRAMP, StateRAMP, GovCloud and TX-RAMP absent and no HIPAA BAA at any tier; but its DPA contradicts this, stating data may be stored anywhere Klaviyo or its sub-processors maintain facilities — the vendor publishes both. Sendlane only declares US hosting in general terms, naming no cloud provider or region, with none of FedRAMP, StateRAMP, GovCloud, SOC 2, or a HIPAA Business Associate Agreement at any tier.

The words that send your emails to spam

Get the PDF
White book image
Newsletter

Join those who are redefining AI-driven growth.

Get access to playbooks and feedback from those who are shaping the next wave of marketing and AI.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.