Outreach vs Reply.io: mid-market versus enterprise

Outreach names thirty-four states for calling consent. Reply.io names none

Outreach’s own compliance policy lists 34 one-party-consent states plus the District of Columbia and 15 all-party-consent states for recording sales calls, enforced only by manual confirmation with no automation. Reply.io publishes no calling policy at all, and neither vendor’s terms mention the TCPA or the national Do Not Call registry by name. Scope compared, criterion by criterion. Checked 14 September 2026.

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Reply.io vs Outreach: scope compared, criterion by criterion — checked September 14, 2026
OutreachReply.io
What the tool answers
What it measures or produces
Outreach operates on multi-channel sequences aimed at prospects ("templates, snippets, tasks, account-based workflows") plus pipeline objects (opportunities, forecasts, success plans). Recorded 14/09/2026.Outbound sales engagement platform: it runs multichannel sequences, finds leads, generates AI replies, and produces booked meetings plus campaign statistics.
The job it equips
Day-to-day roles named, one page per role: sales development (SDR), account executives, sales managers, sales leadership, revenue operations. Recorded 14/09/2026.Outbound sales teams — SDRs, AEs, prospecting agencies — with separate Multichannel, Agency multi-client, and autonomous AI SDR offerings.
What it cannot tell you
The tool only sees what's attached to an already-created prospect: "Outreach will only sync emails associated with Prospects." CRM tasks don't come back; Opportunity edits don't push back to the CRM.Absent from the feature lists published at reply.io/pricing/ on 2026-09-02: any numeric per-tier daily sending cap, hosting region choice, and interface language list.
Cold outreach
Sending limits
Absolute cap "5,000 emails per week, per mailbox," all sending methods combined. Below that, per-user bulk limits (day/week) set by admin (Org cap). Connectable mailboxes: 2 per user unless contract states otherwise.Limits set by the user mailbox by mailbox, in emails per day and per minute. No numeric per-tier cap is published; a fair usage policy is invoked.
Personalization
AI-driven personalization (sequences, sentiment, Personalization Agent). AI credits/year: 10,000/25,000/50,000/100,000 (Essentials/Core/Plus/Pro); overage $1.40/credit, balanced on the 1st. Personalized images absent (14/09/2026).AI variables for personalization at scale and multichannel conditional sequences. The publisher publishes no separate AI price on the outreach tiers.
Where the contacts come from
No built-in contact database or announced size. Records enter via CRM/CSV/historical import, CRM connection, and "Smart Data Enrichment" (providers unnamed). No database volume published.Built-in database advertised at over one billion global contacts, supplemented by CRM sync. Fifty live data credits per month on outreach tiers.
CRM synchronization
Bidirectional CRM sync, 10-min pull, 60-sec delayed push. CRMs: Salesforce (Lightning/Aloha/Console), Dynamics 365 Sales. Objects: Lead/Contact/Account/Opportunity/Task; CRM tasks and Opportunity edits don't sync back.Salesforce natively two-way; HubSpot and Pipedrive two-way with an automatic sync session every two hours. Required tier not published.
Outbound compliance under US law
Policy (10/01/2021) mirrors CAN-SPAM without naming it; help center: CAN-SPAM 2003, GDPR, CCPA. Phone: 34 states+DC one-party, 15 all-party; manual confirmation, no automation. SMS (from 07/05/2023): A2P 10DLC required, opt-in non-pre-checked, STOP/UNSUBSCRIBE/END/QUIT/HALT (CTIA). TCPA, Do Not Call absent.Email: an opt-out link ships by default but the customer can remove it; no non-compliant send is blocked. TCPA/calling is absent. SMS: A2P 10DLC required, STOP honored. The send window is user-set, not enforced.
What comes out of it
Export formats
Only documented export format: CSV, downloaded from the report (Team activity, Pipeline Generation, Sequence Performance). No row cap or tier restriction. XLSX/PDF/Looker/Sheets absent.CSV export of statistics is listed as a tier feature on the pricing grid. No other format (XLSX, PDF, non-API JSON) is named on that page.
API access
REST API v2 included, quota per annual tier: 250,000 calls (Essentials), 250,000 (Core), 500,000 (Plus), 1,000,000 (Pro). Rate limit 10,000 req/hr/user; Kaia 3 calls/sec, 6,000/day (org). OAuth 2.0, 2-hour token, 14-day refresh.API v3: quota in requests, 100 per minute and 3,000 per hour, per user, Bearer token. Required plan tier not specified in the documentation.
What it connects to
Native integrations
"Outreach Marketplace offers over 100 pre-built integrations" + SDK/API. Key ones: Salesforce/Dynamics 365 (native sync), LinkedIn ("LinkedIn Task"). marketplace.outreach.io catalog unreadable (JS), count unconfirmed.Native CRMs Salesforce, HubSpot, Pipedrive, Copper, Zendesk Sell, Close; Twilio natively for calls and SMS; Zapier, Make, n8n for no-code.
Google tools it connects to
Google: mailbox connection via "Gmail API (recommended)" or password (legacy), plus calendar. GCP as sub-processor for infra/AI (US, Belgium), Google Workspace internal. Search Console, Analytics, Ads, Sheets, Looker absent.Gmail mailbox connection via OAuth, alongside Office 365 and IMAP/SMTP; Google Calendar is integrated for meeting booking.
Bringing your existing data across
Data takeover via CRM/file: Salesforce report imports, single lead/contact/account, Dynamics accounts via CSV, historical load (timestamp-based). Paid services (Implementation, Optimization...), no price. No competitor import.Migration via bulk two-way CRM sync from Salesforce, pushing simultaneously into campaigns. CSV import exists but is not described on the pages consulted.
Getting started, and the fine print
Support
Channels: ticket, chat, phone. Voice restricted to the Enterprise Support Plan; chat open to all. "Plus support" from Amplify Core, "Advanced Managed Services" at Pro. Hours/time zones/languages unpublished; PDF unretrievable.Live chat and email, stated response under fifteen minutes during operating hours 2 AM–7 PM EST. Language unspecified. CSM onboarding on higher tiers.
Where the data is hosted
AWS as primary host. Sub-processors (updated 13/07/2026): AWS (US, Ireland), Databricks (US), Azure (US, Ireland, Netherlands), GCP (US, Belgium), Twilio (US, voice/recordings). "EU citizen data hosted in the EU".Processing in the United States of America and any other jurisdiction where the publisher or its sub-processors operate; the publisher itself warns the protection level may differ.
What happens if you leave
Terms (12/04/2024): "non-cancelable and non-refundable." Auto-renews 12 months (30-day notice, 60-day fee-increase notice). No export window post-termination. Retention configurable, deletion ≤24h (≤30d 1st purge), irreversible.The publisher commits to cease processing then return or delete data on request, with carve-outs for legal retention, backup, security, compliance and disputes.
Data residency and regulated cloud
US primary region (sub-processors, 13/07/2026): AWS (US, Ireland), Databricks (US), Twilio (US), no specific AWS region. FedRAMP/StateRAMP/GovCloud absent. HIPAA: listed Trust and Safety, absent from security. BAA tier unpublished; Trust Center/Account Owner for attestations/DPA.Reply (ReplyApp Inc., Washington D.C., Delaware law) runs on Azure, geo-replicated across two data centers, no US region named. No SOC 2, ISO 27001, FedRAMP, StateRAMP, GovCloud, or HIPAA BAA is named, as of 2026-09-07.
What it costs
What pushes the bill up
Four hidden items: (1) AI credits beyond tier, $1.40/credit, balanced on the 1st; (2) Voice billed separately (minutes, numbers), up to 3,000 min/user/month normal use; (3) add-ons (Data Sharing, Connectors...); (4) services (Implementation, Audit...), no price. + renewal price revision (60d).Per-account add-ons: LinkedIn 69 US dollars monthly, calls and SMS 29 dollars monthly. Active-contact tiers and data credits add further cost.
Sales tax and nexus
Sales tax placed on the customer by contract clause (Terms, updated 12/04/2024). No page states which states Outreach collects in, on what basis, or who bears economic nexus. No per-state or local-jurisdiction tax tool.Reply's Terms place all taxes on the customer, excluding Reply's own income tax; withholding is likewise the customer's burden, via certificate. No tax page, no states, no local calculation as of 2026-09-07 — not a sales tool.
Procurement and invoicing
Purchase via negotiated Order Form/Statement of Work, fees due at service start. Suspension after 5 business days late. No purchase order, net-30, ACH or W-9. No self-service: 4 tiers route to a demo, no free trial.The only path is self-service by card, auto-renewing. Invoice billing, purchase orders, net-30, ACH, wire transfer, and a W-9 are absent as of 2026-09-07. Enterprise and AI SDR Enterprise are 'Custom' priced via booking.

Key takeaways

Thirty-four states, fifteen more, and a policy that still will not name TCPA

Outreach’s own materials name thirty-four one-party-consent states plus the District of Columbia and fifteen all-party-consent states for recording a sales call, enforced through manual confirmation rather than any automated check. The same documents cite CAN-SPAM 2003, GDPR and CCPA by name, yet the TCPA and the national Do Not Call registry are absent throughout. Reply.io publishes no calling policy of any kind, so the comparison is not close compliance against distant compliance, it is a policy against none.

An opt-out link you are allowed to switch off

Reply.io ships an opt-out link on outgoing email by default, but the customer can remove it, and no non-compliant send is technically blocked once that happens. Outreach’s policy, dated October 1, 2021, mirrors CAN-SPAM in substance without naming the law in that document, while its help center names CAN-SPAM 2003 directly. One vendor tools an opt-out that the customer can disable; neither vendor’s contract forbids sending without one.

Same SMS law, two different keyword lists

Both platforms require A2P 10DLC registration for text messages. Reply.io honors a single STOP keyword; Outreach, from July 5, 2023 onward, requires opt-in that is not pre-checked and honors five CTIA keywords — STOP, UNSUBSCRIBE, END, QUIT and HALT. Reply.io names none of the other four.

A hard ceiling on one side, a fair-usage promise on the other

Outreach caps sending at five thousand emails per week per mailbox, across all sending methods combined, with per-user daily and weekly limits set by an administrator below that ceiling, and two connectable mailboxes per user unless the contract says otherwise. Reply.io publishes no numeric per-tier cap at all, setting limits mailbox by mailbox in emails per day and per minute and invoking a fair usage policy instead of a number. A team scaling past a few mailboxes hits a published wall with Outreach and an undocumented one with Reply.io.

What Outreach’s sync will not send back

Outreach only sees what is already attached to a prospect record it created itself, and its own documentation states plainly that it “will only sync emails associated with Prospects.” Tasks created in the CRM do not return to Outreach, and edits made to an Opportunity inside Outreach do not push back to the CRM either. Reply.io’s equivalent gap is different in kind: its pricing page omits any numeric daily sending cap, hosting region choice or interface language list, a silence about features rather than about data flow.

One sales-tax clause each, no state named by either

Reply.io’s terms place every tax except its own income tax on the customer, including withholding, handled through a certificate, with no tax page, state list or local calculation published. Outreach’s contract, updated December 4, 2024, places sales tax on the customer through a clause as well, without stating which states it collects in, on what nexus basis, or through what per-jurisdiction tool. Both companies charge tax somewhere in the United States; neither says where.

Frequently asked questions

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How many emails per week does Outreach allow per mailbox?
Outreach imposes an absolute cap of 5,000 emails per week per mailbox, across all sending methods combined; below that, the admin sets per-user limits (day/week), and each user can connect 2 mailboxes unless the contract states otherwise. Reply.io, by contrast, sets limits mailbox by mailbox in emails per day and per minute, with no numeric per-tier cap published, invoking a fair usage policy instead.
What export formats does Outreach offer?
The only documented export format at Outreach is CSV, downloaded from reports (Team activity, Pipeline Generation, Sequence Performance), with no row cap or tier restriction; XLSX, PDF, Looker Studio and Google Sheets are absent. At Reply.io, CSV export of statistics is listed as a tier feature on the pricing grid, with no other format named on that page.
How long do you have to export your data after an Outreach contract ends?
No export window is published after an Outreach contract ends: the terms call it “non-cancelable and non-refundable,” it auto-renews for 12 months (30-day notice, 60 for a fee increase), and deletion happens within 24 hours, 30 days for the first purge, irreversibly. Reply.io, for its part, commits to stop processing then return or delete data on request, with legal, backup, security, compliance and dispute exceptions.

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