Reply.io tools the opt-out link, then lets you remove it

Reply.io ships an opt-out link with every email by default, but the customer can take it back out, and no non-compliant send is technically blocked as a result. TCPA rules for its own built-in dialer go unaddressed on any page; its SMS channel requires A2P 10DLC registration and honors STOP requests, but the send window itself is simply set by the user, never enforced by the platform.

lemlist doesn’t require the link, but enforces it harder once it’s there

lemlist doesn’t block a send for lacking an unsubscribe link either — the link is inserted by hand, not required by the platform — but once a contact does opt out, the block that follows is technical and immediate, applied across the entire workspace rather than to one campaign alone.

Neither vendor says a word about TCPA consent for its own phone line

Reply.io publishes nothing on TCPA consent or a calling window for its dialer beyond the SMS opt-out rules already noted. lemlist publishes no TCPA or written-consent policy for calling or SMS either, leaving both channels equally undocumented on the point that actually carries legal risk.

One vendor names its host and no US region; the other won’t distinguish the two

Reply, operated by ReplyApp Inc. under Delaware law from Washington, D.C., runs on Azure, geo-replicated across two data centers with no US region named; no SOC 2, ISO 27001, FedRAMP, StateRAMP, GovCloud, or HIPAA business associate agreement is named as of the date tested. lemlist names no US region either, citing only SOC 2 Type 2 without distinguishing vendor from host, and contradicts itself on privacy: one page states “CCPA compliant,” while its own privacy policy says nothing of it at all.

An invoice needs an Enterprise deal at one vendor, doesn’t exist at the other below it

Reply.io runs entirely on self-service card, auto-renewing, with no invoice, purchase order, net-30, ACH, or W-9 at any tier; Enterprise and its AI SDR Enterprise tier are both priced only as “Custom” through a booked call. lemlist opens non-card billing, wire or SEPA debit, only at Enterprise on a one-year contract; below that, card through Stripe is the only path, with no ACH, W-9, or named payment term, and a purchase order serving only client account services.

The entry price meters a different unit again

Reply.io’s Multichannel plan costs eighty-nine US dollars per user per month billed annually, with unlimited active contacts and emails plus fifty monthly data credits. lemlist’s Email plan costs fifty-five dollars per user per month billed annually, sixty-nine billed monthly, for fifty thousand emails a month plus its Email and Phone Finder and API access.