TL;DR
- Building the foundations of Lingo's online presence, including the website, social channels, and editorial guidelines, was key to establishing a credible, professional position in the market. It helped build trust with potential investors and the target community.
- The ultra-tailored outbound campaigns showed how much tailoring matters for generating leads and converting investors. By offering relevant content tailored to each prospect, we drove a strong response rate and built closer relationships with potential investors.
- Our experimentation-led approach helped us quickly identify what worked best in terms of content, channels, and value propositions. That speed let us adjust strategies in real time to push results further and get more out of every action.
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Challenge & objective
Attract investors and build an international community for a blockchain and real estate platform
Lingo is a blockchain platform that uses real estate to reward its community, building a new model for decentralized property investment. When Lingo came to Bulldozer, the company was in a critical go-to-market phase: it had to attract investors to fund growth while also building an international, high-potential user community. The challenge was running both tracks in parallel, fundraising and community building, without compromising product credibility.
