TL;DR
- Campaign personalization is a key lever to effectively address the US market.
- Entering a new market requires acquisition testing, market analysis, and solid CRM structuring.
- Nurturing optimization is essential to turn generated leads into real commercial opportunities.
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Challenge / Objective
Kahler Communication wanted to test and enter the US market.
The main challenges were to:
- Test, understand, and address the US market.
- Generate a significant volume of qualified leads.
- Implement effective strategies to attract and convert prospects.
- Gain a better understanding of users and the market.
- Structure processes for a first real acquisition initiative in this market.
Strategy
To support Kahler Communication, Bulldozer deployed a strategy combining inbound acquisition, outbound, and CRM optimization.
The main initiatives included:
- Developing and launching targeted campaigns on Meta and LinkedIn.
- Setting up inbound and outbound campaigns to generate qualified leads.
- Conducting market analyses to identify key segments.
- Studying user behaviors to adapt messaging.
- Continuously optimizing campaigns based on performance and early feedback.
- Optimizing the CRM, especially nurturing processes, to facilitate the closing of generated leads.
Results
- +692 leads generated.
- $35 average CPL in New York and Silicon Valley.
- +325% SQLs generated.
- Better understanding of the US market.
- Foundations and processes implemented for the next stages of growth.
