Challenge & Objective

Diversifying acquisition channels and scaling leads for a fast-growing construction management SaaS

Vertuoza is an all-in-one management software for construction tradespeople, covering quotes, scheduling, invoicing, and project tracking. When engaging with Bulldozer, Vertuoza had a validated product and growing revenue but relied too heavily on a single acquisition channel. The objective was to diversify channels, structure outbound prospecting to reach tradespeople who rarely search for solutions online, and build a more resilient acquisition engine capable of sustaining rapid ARR growth.