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TL;DR
- Diversifying acquisition channels is essential to avoid excessive dependency on existing inbound levers.
- Continuous optimization of existing campaigns helps maximize results without necessarily multiplying channels.
- Effective lead management requires well-defined processes and dedicated teams, especially through SDR implementation.
- Marketing and sales structuring is a key lever to support international growth.
Challenge / Objective
Vertuoza was facing a ceiling in its lead generation. The company needed to diversify its acquisition channels to stop relying only on inbound through Meta and Google, while improving internal processes to efficiently manage the generated lead flow.
The objectives were to:
- Identify and leverage new channels to double lead volume.
- Optimize existing acquisition strategies, mainly on Meta and Google.
- Review sales processes to improve lead handling.
- Establish smooth communication with the C-level.
- Further structure the marketing and sales organization.
Strategy
To support Vertuoza, Bulldozer structured the intervention around several key areas.
Acquisition channel diversification
Exploration and testing of new acquisition channels to complement existing efforts on Meta and Google.
Existing channel optimization
Improvement of active campaigns on Meta and Google to maximize their efficiency and contribution to lead generation.
Internal process review
Implementation of SDRs to better handle generated leads and a complete review of sales processes to improve conversion.
Strategy and team management
Implementation of new processes, team support, and more effective communication with the C-level to ensure smooth project management.
Results
- +750 leads generated, doubling lead volume in one month.
- +€300k new ARR per month.
- 3 new acquisition levers activated.
- Stronger structuring of the marketing department.
- Improved sales processes and lead handling.
