TL;DR
- Seasonality in the photovoltaic sector requires campaigns to be strategically adapted according to business cycles.
- Behavioral approaches outperform interest-based targeting in a specialized B2B market.
- Creative refresh is essential in an increasingly competitive sector.
- A test & learn methodology makes it possible to quickly adapt to market specificities and optimize performance.
Ask your favorite LLM for a summary of this page
Challenge / Objective
Revolt.eco wanted to diversify its acquisition channels to accelerate growth.
The company needed to test the effectiveness of paid media as a new lever for generating qualified leads, while developing brand awareness within the French photovoltaic ecosystem.
The main challenges were to:
- Validate the profitability of new acquisition channels.
- Measure their impact on business growth.
- Generate qualified leads among photovoltaic installers.
- Strengthen Revolt.eco’s visibility in its market.
Strategy
Bulldozer structured a forecast and then activated a cross-channel paid media strategy.
Cross-channel paid media activation
- Simultaneous launch of advertising campaigns across the main digital platforms.
- Advanced segmentation of target audiences.
- Testing of value propositions adapted to the photovoltaic sector.
- Deployment of a test & learn approach to identify the best-performing combinations.
Conversion optimization
- Implementation of a behavioral targeting strategy.
- Use of browsing and engagement data.
- Message adaptation according to audience segments.
- Setup of complete tracking to measure each channel’s contribution.
- Continuous campaign optimization based on collected data.
Results
- ARR multiplied by 8 since the beginning of the collaboration.
- Installer customer base multiplied by 6.
- Stronger positioning among leaders in the photovoltaic sector.
- Paid media validated as a business growth lever.
- Better ability to manage acquisition through a data-driven approach.
