À retenir
- Testing five angles at once compressed months of guesswork into a few weeks.
- Volume exposed a process gap. Leads were coming in faster than the sales team could handle them.
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Challenge
Go-to-Market: Acquisition Strategy and Value Proposition Testing
×3
Reduction in Cost per Lead
"Bulldozer didn’t just help us get leads. They made us realize we also needed a proper sales process to handle them. Building that in-house is doable, but it takes real expertise. That’s why we kept the partnership going."
Phillipine Roy
Co-founder
×3
Reduction in Cost per Lead
1000
Qualified leads
3%
Cost per lead (CPL)
L'entreprise
Zilo Énergie sells solar energy as a subscription. No panels to buy, no installation costs, just a monthly fee and a lower electricity bill.
Challenge & Objectif
Challenge
Go-to-market challenge: defining audience, messaging and scalable acquisition in an unproven market
"Bulldozer didn’t just help us get leads. They made us realize we also needed a proper sales process to handle them. Building that in-house is doable, but it takes real expertise. That’s why we kept the partnership going."
Phillipine Roy
-
Co-founder
L'équipe
Stratégie
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Let’s grow!
Du premier pipeline à une croissance soutenue
Léo Lacoste
business partner