LeadIQ vs ZoomInfo: contact data and credits

ZoomInfo makes you indemnify it against sales tax; LeadIQ just excludes tax and won’t say where it collects

ZoomInfo’s license terms hold the customer liable for sales and use tax and require indemnification if that liability is later disputed, with exemptions handled by a certificate sent by email. LeadIQ’s master agreement excludes tax from its price and invoices it only where it says it is legally required to collect. Neither publishes a single state name, a nexus position, or a tax calculator. Scope compared, criterion by criterion. Checked 14 September 2026.

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ZoomInfo vs LeadIQ: scope compared, criterion by criterion — checked September 14, 2026
LeadIQZoomInfo
What the tool answers
What it measures or produces
LeadIQ captures B2B records (profile, verified email, mobile, firmographics) from the browser into CRM/engagement tools; API priced per data point: email 1 UC, phone 10 UC, firmographics 3 UC, profile 0.1 UC.ZoomInfo produces searchable B2B company and contact records that can be enriched on demand, plus buying-intent signals and account-level web activity data.
The job it equips
Targets SDRs, sales leaders and revenue teams: browser capture, one-click CRM sync, cold-message personalization via Scribe. The Data Hub also targets the RevOps operator, for CRM enrichment and data cleansing.The outbound sales rep — SDR and Account Executive — is the targeted role, with prospecting automation, outreach personalization, and follow-up handled inside the tool.
What it cannot tell you
Addresses are confidence-scored, not guaranteed: published bounce rates of 2.5% (Verified) and 14% (Verified-Likely), mobile match rate of 85% global (70% in EMEA); no purchase intent data is listed.The license bars using the data to assess a person's eligibility for credit, insurance, employment, or a government license or benefit — no FCRA-governed use case.
The data and how fresh it is
Database size
Vendor contradiction: FAQ "750M+ profiles/month" (200M re-verified monthly), Enterprise "749M contacts, +60% in 6 months," GDPR page "over 100M professionals" — all three published, none dated.ZoomInfo states “500M+ Total Professional Profiles”, “300M+ Verified business emails”, “135M+ Direct dial numbers” and “122M+ company records”. No publication date accompanies these figures on the page.
Freshness and verification
Vendor contradiction: FAQ states monthly refresh (200M records/month, bounce 2.5%/14%, phone accuracy >90%, connects 5-15%), Enterprise states "+60% refreshed in 6 months." No bounce guarantee published.The publisher states the database is “updated daily” from over 38 million online sources, and publishes per-field rates without defining the measurement method.
Phone numbers
Direct mobile billed separately, 10x an email's price (email=1 credit, phone=10, email+phone=11); coverage 85% (70% EMEA), accuracy >90%. Published volume (03/06/2023): 25M to 49.25M mobiles, mostly US growth.Direct dials and mobiles are distinguished and counted separately. A national Do Not Call registry suppression exists, admin-activated, masking numbers across the entire instance.
Credit model
Credit consumed per data point (email 1, phone 10, email+phone 11, account enrichment 3; API in matching UC). Data Community lists 100 standard + 10 premium credits/month, absent from pricing (slider 200-6,750).One “bulk data credit” is consumed on a record's first enrichment; the record then goes “Under Management” for twelve months and can be re-enriched without another credit.
GDPR compliance
Lawful basis: legitimate interest, DPA required; notice "where applicable by law"; transfers under Standard Contractual Clauses + UK IDTA; rights answered within a month. Article 30 register, DPO, EU rep absent.Legal basis invoked: legitimate interest. The publisher states it notifies data subjects under Articles 13 or 14, and positions itself as an independent controller toward the customer.
Compliance with state privacy laws
California Privacy Notice (02/27/2026) plus 15 other states; online form, response within ten days, two requests/12 months. CAN-SPAM compliance on the customer. Data-broker registries (Delete Act/DROP, VT, TX, OR) and TCPA absent.ZoomInfo registers as a data broker in Texas only, not California or Vermont, and admits selling personal data. Fifteen state laws named, four more announced. Deletion runs through three online forms, whose content would not load.
What comes out of it
Export formats
Only documented export format: CSV (widgets included). "Exporting" from the Free tier; CSV import listed on Enterprise only. XLSX, PDF, Looker Studio, Google Sheets absent; no row cap published.List exports produce a .csv delivered by email notification; for Salesforce, an admin caps per-object exports at up to 100,000 records at once, dropping to 5,000 through the Native App.
Shareable reports
"Identify" dashboard (Enterprise): captured leads, syncs, active users, credits, filterable by period/country/region/group. Internal sharing and widget download only; scheduled reports, public links, white-labeling absent.Reporting is tiered: “Audience & campaign reporting” in Marketing Demand, “Advanced reporting and analytics” reserved for Copilot Enterprise. External sharing of reports is not publicly documented.
API access
GraphQL API included from the free tier (+ OAuth 2.0 MCP connector); quota in universal credits per data point (0.1 profile, 1 email, 10 phone, 3 firmographics). Pagination ≤10,000; no per-second/minute rate limit published.API access requires the Enterprise API or Copilot package; the billing unit is one credit per newly enriched record, free for the next twelve months, with search endpoints costing nothing.
What it connects to
Native integrations
No total integration count: nine named + the API. Three that matter: Salesforce (create/dedupe/enrich, 40+ firmographics), Outreach (sequencing + Scribe) and Salesloft (auto-add to cadence, AI), plus six other connectors.The vendor directory shows 185 integrations as of 2026-09-02; the three that matter for an outbound stack are Salesforce, HubSpot, and Outreach or Salesloft for sending.
Google tools it connects to
No Google connector documented (Search Console, Analytics, Ads, Sheets, Looker Studio absent); only Google mention: MCP connector login, not a data connector. Only CSV export and the GraphQL API exist.Google Cloud is listed among the natively supported warehouses for data delivery, and a Gmail integration is published, categorized under “Email” and “Export from ZoomInfo”.
Getting started, and the fine print
Support
Support per the MSA (09/16/2025): response by end of next business day (Pacific Time), no stated hours/channel, no faster paid tier. Help center via Zendesk (US); technical support via a Singapore subsidiary.Support is reached by web form or at +1 866-904-9666; the level depends on the package — “Standard support” on Professional versus a dedicated manager on Copilot Enterprise.
Where the data is hosted
Vendor contradiction: sub-processor list places hosting in the US (AWS, MongoDB, Databricks, Datadog, OpenAI); the privacy policy states "the US and other countries," unnamed. No customer-selectable residency option.The vendor places its services with three major cloud providers, with hosting data centers in the U.S.; no provider is named and no European residency option is published.
What happens if you leave
Vendor contradiction: Terms of Use state fees non-refundable, while the MSA gives a pro rata refund if termination follows the vendor's own breach. Export available 14 days after termination on written request, then deleted.The decisive contractual point: materials obtained during the term stay usable after it ends, but remain subject to the agreement, so no resale or transfer to any third party.
Minimum seats billed
No seat minimum: Free tier at 1 user/50 credits, Pro tier open to a single person ("up to 5 users" being a ceiling). The Enterprise tier publishes no figure, set case by case with no minimum clause.No seat minimum is published. The license defers to the Ordering Document, and the pricing page states a seat-based model with no stated floor.
Data residency and regulated cloud
Only named US region: country-level "US" (AWS hosting), no specific AWS region or residency option. FedRAMP, StateRAMP, GovCloud, HIPAA BAA absent; no tier unlocks a BAA. Only claimed attestation: LeadIQ's own SOC 2 Type II.ZoomInfo says it hosts “in the U.S.” (AWS, Google, no region), yet its Privacy Policy admits transfer to “any other country.” Own certs: SOC 2 Type II, ISO 27001/27701/27017. FedRAMP, StateRAMP, TX-RAMP, GovCloud, BAA absent.
What it costs
The entry price and what it includes
Paid entry price: $200/month (Pro, 25% off annually), 200 credits/month, up to 5 users; Free tier at $0 (1 user/50 credits). Exit above 5 users, 6,750 credits/month, or for functions reserved to Enterprise.No price is published: no currency, no amount, no billing period. Six packages are named with their features, and a separate free tier called ZoomInfo Lite exists
What pushes the bill up
Hidden line item: phone costs ten credits vs one for email, so 200 credits/month = 18 complete email+mobile contacts. Other items: Enterprise is annual-only, taxes excluded and billed to the customer, late payment at 1.5%/month.Three stated drivers: number of licenses, monthly credit consumption for exports, and depth of intelligence required; paid add-ons such as intent, Chorus, and Copilot stack on top.
Sales tax and nexus
Only tax policy (MSA's Taxes clause): price excludes tax, borne by the customer; LeadIQ invoices tax only where legally required to collect it, exemption on a valid certificate. No state list or nexus position published.ZoomInfo puts the tax burden on the customer (License T&Cs): liable for sales/use tax, must indemnify ZoomInfo, exemption via certificate to ar@zoominfo.com. No tax page, state list, nexus statement, or local calc published.
Procurement and invoicing
Two purchase paths under the MSA: credit card, or an invoiced order form due net-30 (late interest 1.5%/month). Below Enterprise, only card self-service is published for Free and Pro; ACH, wire transfer and W-9 absent.ZoomInfo accepts card, ACH, wire, check, and Bill.com/Ariba/Coupa; POs by email, W-9 as PDF. Net-30 by default (T&Cs), late interest 1.5%/month. No non-card threshold published; pricing page shows no price or checkout.

Key takeaways

Two tax clauses that both end at the customer’s desk

ZoomInfo’s license terms make the customer liable for sales and use tax and require that the customer indemnify ZoomInfo if that liability is later disputed; an exemption runs through a certificate emailed to ZoomInfo’s accounts-receivable address. LeadIQ’s master services agreement takes a lighter route: its price excludes tax, and LeadIQ states it invoices tax only where it is legally required to collect it, honoring an exemption on a valid certificate. Neither contract names a single state, so a buyer in Texas or California has no way to check whether either vendor considers itself obligated to collect from them specifically.

An indemnification clause asks for more than an exclusion clause does

Excluding tax from a price, as LeadIQ does, only says the number on the invoice does not include it. ZoomInfo’s clause goes further: if a tax authority later decides ZoomInfo owed the tax and did not collect it, the customer has agreed in advance to cover ZoomInfo’s cost. That is a transfer of audit risk, not just a tax line item, and it sits in the license terms rather than on any page a buyer would read before signing.

The credit that buys a phone number costs ten times the one that buys an email

ZoomInfo consumes one bulk data credit on a record’s first enrichment, after which the record is under management for twelve months and can be re-enriched at no extra cost. LeadIQ prices by data point instead: an email costs one credit, a phone number costs ten, and a combined email-and-phone record costs eleven. At two hundred credits a month, the entry-level Pro plan buys roughly eighteen complete email-and-mobile contacts once the arithmetic is run through.

LeadIQ publishes three database sizes and reconciles none of them

LeadIQ’s FAQ states seven hundred fifty million profiles a month, with two hundred million re-verified monthly; its enterprise page states seven hundred forty-nine million contacts, up sixty percent in six months; its GDPR page states over one hundred million professionals. All three are published by LeadIQ itself, none carries a date, and none explains why the other two exist.

One vendor registers as a data broker in Texas, the other publishes fifteen state laws and no registry at all

ZoomInfo registers as a data broker in Texas only, not in California or Vermont, while admitting elsewhere that it sells personal data; it names fifteen state privacy laws with four more announced, and routes deletion requests through three online forms that would not load when tested. LeadIQ publishes a California privacy notice alongside fifteen other states, answers requests within ten days, and caps them at two per twelve months, but names no data-broker registry in any state and does not mention the Telephone Consumer Protection Act.

Below the top tier, LeadIQ takes a card; above it, LeadIQ takes an order form

ZoomInfo’s license accepts card, ACH, wire, check, and purchasing platforms such as Bill.com, Ariba or Coupa, with a W-9 provided as a PDF and net-30 terms by default. LeadIQ’s agreement offers only two paths: a credit card, or an invoiced order form due net-30, and the invoiced path is documented for Enterprise only — Free and Pro customers see nothing but the card option, with no ACH, wire transfer or W-9 mentioned anywhere on those tiers.

Frequently asked questions

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How many profiles does LeadIQ claim in its database?
LeadIQ publishes three unreconciled figures for its database: the FAQ claims 750 million profiles per month (with 200 million re-verified monthly), the Enterprise page states 749 million contacts with a 60% jump over 6 months, and the GDPR page cites over 100 million professionals. The vendor publishes all three versions without reconciling them, and none of the figures carries a date.
How many credits does a phone number cost on LeadIQ?
At LeadIQ, 1 credit is consumed per data point retrieved: 1 credit for an email, 10 for a phone (11 for both), and 3 for account enrichment — a phone number costs 10 times more than an email. At ZoomInfo, a single “bulk data credit” is spent the first time a record is enriched, after which it stays “Under Management” for 12 months and can be re-enriched at no extra cost.
Does LeadIQ require a minimum number of seats?
No: LeadIQ publishes no seat minimum. The Free plan runs on 1 user for 50 credits, and the Pro plan stays open to a single person — the “up to 5 users” wording is a ceiling, not a floor. The Enterprise tier publishes no figure and is negotiated case by case, with no minimum clause. ZoomInfo publishes no threshold either: the license defers to the Ordering Document, with no floor stated on the pricing page.

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