Lusha vs ZoomInfo: coverage per dollar

Two SOC 2 companies, zero FedRAMP, and Lusha’s own two certification lists disagree with each other

ZoomInfo says it hosts in the U.S. across 3 unnamed cloud providers, then reserves the right to transfer data to any other country. Lusha names exactly 1 region, the United States, and 1 provider, AWS, but admits processing elsewhere without naming those countries beyond its own Israeli affiliate. Both publish only a SOC 2 Type II attestation; FedRAMP, StateRAMP, GovCloud and a HIPAA BAA are absent from both. Scope compared, criterion by criterion. Checked 14 September 2026.

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Lusha

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ZoomInfo

ZoomInfo vs Lusha: scope compared, criterion by criterion — checked September 14, 2026
Lusha	ZoomInfo
What the tool answers
What it measures or produces
Verified B2B records (work emails, typed phones, firmographics) with refreshed signals; the vendor advertises "78 verified fields" and "26 real-time signals" for lead gen, enrichment and automation.	ZoomInfo produces searchable B2B company and contact records that can be enriched on demand, plus buying-intent signals and account-level web activity data.
The job it equips
Targets sales reps, SDRs, marketers, RevOps professionals and recruiters, for prospect search, record enrichment and outreach sequencing.	The outbound sales rep — SDR and Account Executive — is the targeted role, with prospecting automation, outreach personalization, and follow-up handled inside the tool.
What it cannot tell you
Contact-level signals are "derived from publicly available professional career updates"; a "Suppression List" fed by removal requests excludes opted-out individuals.	The license bars using the data to assess a person's eligibility for credit, insurance, employment, or a government license or benefit — no FCRA-governed use case.
The data and how fresh it is
Database size
290M+ verified contacts across 239 countries, 29M+ companies and 165M+ verified emails (breakdown "Last updated September 6, 2026"), same magnitudes on the home page.	ZoomInfo states “500M+ Total Professional Profiles”, “300M+ Verified business emails”, “135M+ Direct dial numbers” and “122M+ company records”. No publication date accompanies these figures on the page.
Freshness and verification
Advertised accuracy: 98% email, 86% phone. Weekly refresh (identity, emails, phones, firmographics) and monthly (company email/phone, IT signals). No contractual bounce guarantee.	The publisher states the database is “updated daily” from over 38 million online sources, and publishes per-field rates without defining the measurement method.
Intent data
"26 Signals, refreshed weekly," five types (incl. Job Change, Headcount Growth), billed 1 credit/enrichment or 1 credit/25 results. Intent: "LinkedIn Activity Intent," mapped to Bombora; unlocking tier not stated.	Intent data is present, measured on content consumption, and capped by tier: 25 topics on Marketing Demand, 100 on ABM Lite, unlimited on ABM Enterprise.
Phone numbers
Numbers returned with their type (mobile or HQ), 86% accuracy. Billing is separate: email 1 credit, phone 5 credits, up to 6 credits for both. No dedicated mobile coverage rate is published.	Direct dials and mobiles are distinguished and counted separately. A national Do Not Call registry suppression exists, admin-activated, masking numbers across the entire instance.
Credit model
Credit per revealed data point (email 1, phone 5, company 1; search/filtering 0). Rollover up to 2x the monthly allowance (Pro/Premium/Scale), no rollover on Free; credits lost on cancellation. Extra-credit price is absent.	One “bulk data credit” is consumed on a record's first enrichment; the record then goes “Under Management” for twelve months and can be re-enriched without another credit.
GDPR compliance
Contacts informed under GDPR Article 14; declared DPO and Compliance Manager, "Trust and ePrivacy" audit. Retention: active account + 3 years. Transfers under Standard Contractual Clauses + UK IDTA. Article 30 register absent.	Legal basis invoked: legitimate interest. The publisher states it notifies data subjects under Articles 13 or 14, and positions itself as an independent controller toward the customer.
Compliance with state privacy laws
Only named state law: California's CCPA (removal form, dedicated phone line). DNC scrubbing (US, UK TPS/CTPS) is available on the Scale tier only. CPRA, other states, TCPA and CAN-SPAM are absent from the pages tested.	ZoomInfo registers as a data broker in Texas only, not California or Vermont, and admits selling personal data. Fifteen state laws named, four more announced. Deletion runs through three online forms, whose content would not load.
US geographic coverage
Published US volume: 87.8M contacts (North America 105.4M), but no US company or mobile count, no named state. Imbalance favors the US: no European country broken out separately.	On its “Our Data” page ZoomInfo credits North America with 79.6M+ companies, 157.8M+ contacts and 77.7M+ mobile numbers. No United States-only subtotal, no state or metro named, and no measurement date.
What comes out of it
Export formats
CSV (1 credit/25 rows); CRM sync 1 credit/export; selection ≤10,000 rows; XLSX/PDF/Sheets/Looker absent. Vendor contradiction: CRM caps of 150/100/50/25 records depending on integration, vs 10,000/1,000 per the Workspace export.	List exports produce a .csv delivered by email notification; for Salesforce, an admin caps per-object exports at up to 100,000 records at once, dropping to 5,000 through the Native App.
API access
API included on every tier per one article, restricted to "Pro plans and above" per another — contradiction. Throughput: 40 req/min (Free/Starter), versus 25/second (1,500/min) elsewhere — contradiction.	API access requires the Enterprise API or Copilot package; the billing unit is one credit per newly enriched record, free for the next twelve months, with search endpoints costing nothing.
What it connects to
Native integrations
28 integrations on the marketplace. Three that matter: Salesforce (export ≤150), HubSpot (≤100), Salesloft/Outreach (≤25 each). HubSpot, Outreach and MS Dynamics: CRM docs only, absent from the marketplace's CRM category.	The vendor directory shows 185 integrations as of 2026-09-02; the three that matter for an outbound stack are Salesforce, HubSpot, and Outreach or Salesloft for sending.
Google tools it connects to
Only native Google product: Gmail. Sheets, Analytics, Search Console, Ads, Looker Studio and BigQuery absent from the 28 integrations and the CRM docs; only generic connectors (Zapier, Make, n8n...) offer access.	Google Cloud is listed among the natively supported warehouses for data delivery, and a Gmail integration is published, categorized under “Email” and “Export from ZoomInfo”.
Bringing your existing data across
CRM import limited to Salesforce/HubSpot (≤10,000 rows/table). CSV: 20MB, ≤10,000 rows, cap 100 (Free) to 10,000 (Scale)/upload, 1 credit/contact enriched. No competitor import; assistance limited to the Scale Account Manager.	Existing CRM records are queried and matched in batches through the Salesforce Bulk API, 10,000 per batch, before enrichment; one credit is charged per new record.
Getting started, and the fine print
Support
Support via chat and email (support@lusha.com); the fast channel (dedicated Account Manager) is reserved for the Scale tier. Phone support, hours, time zone, languages and any response-time commitment are absent.	Support is reached by web form or at +1 866-904-9666; the level depends on the package — “Standard support” on Professional versus a dedicated manager on Copilot Enterprise.
Where the data is hosted
Named hosting: AWS in the United States; other processing occurs "in other countries," including the Israeli affiliate Lusha Systems Ltd., with no other country named. Trust Center and security overview name no other provider.	The vendor places its services with three major cloud providers, with hosting data centers in the U.S.; no provider is named and no European residency option is published.
What happens if you leave
Vendor contradiction: the terms state all payments are non-refundable (except availability below 99% twice in three months), while the cancellation help article mentions refunds "subject to review."	The decisive contractual point: materials obtained during the term stay usable after it ends, but remain subject to the agreement, so no resale or transfer to any third party.
Minimum seats billed
No billed seat minimum: Starter 1 seat, Pro 2 included seats (up to 10), Premium 5 included (up to 25), Scale unlimited. The "larger than 5 users" Scale threshold is a sales-routing marker, not a billed floor.	No seat minimum is published. The license defers to the Ordering Document, and the pricing page states a seat-based model with no stated floor.
Data residency and regulated cloud
Named US region: AWS in the United States. US entity: Lusha Systems Inc. (Boston), governed by New York law. Only attestation: SOC 2 Type II. FedRAMP, StateRAMP, GovCloud, HIPAA and BAA absent; no residency choice offered.	ZoomInfo says it hosts “in the U.S.” (AWS, Google, no region), yet its Privacy Policy admits transfer to “any other country.” Own certs: SOC 2 Type II, ISO 27001/27701/27017. FedRAMP, StateRAMP, TX-RAMP, GovCloud, BAA absent.
What it costs
What pushes the bill up
Hidden line item: getting data out also costs credits (CSV 1/25 rows, CRM sync 1/row, Conversations 8 credits, API min. 1 credit). Phone 5 credits versus 1 for email. Seats beyond the quota are paid; late payment 1.5%/month.	Three stated drivers: number of licenses, monthly credit consumption for exports, and depth of intelligence required; paid add-ons such as intent, Chorus, and Copilot stack on top.
Sales tax and nexus
Tax burden shifted to the customer; the only tax collected is VAT "where required by law," with a gross-up for withholding. US sales tax, state list and economic nexus are absent; no tax-calculation feature is published.	ZoomInfo puts the tax burden on the customer (License T&Cs): liable for sales/use tax, must indemnify ZoomInfo, exemption via certificate to ar@zoominfo.com. No tax page, state list, nexus statement, or local calc published.
Procurement and invoicing
Card-based self-service purchase (USD), paid in advance, late fee 1.5%/month, auto-renewal unless 14 days' notice. Contractual path (Insertion Order) for Scale. Invoicing, purchase orders, net-30, ACH and W-9 absent elsewhere.	ZoomInfo accepts card, ACH, wire, check, and Bill.com/Ariba/Coupa; POs by email, W-9 as PDF. Net-30 by default (T&Cs), late interest 1.5%/month. No non-card threshold published; pricing page shows no price or checkout.

Key takeaways

Two SOC 2 companies, and neither one reaches a government-grade cloud

ZoomInfo and Lusha both publish a SOC 2 Type II attestation and nothing beyond it on the regulated-cloud front: FedRAMP, StateRAMP, GovCloud and a HIPAA business associate agreement are absent from both vendors’ pages. A buyer who needs any of those four to close a public-sector or healthcare-adjacent deal finds the same blank space on either side of this comparison.

ZoomInfo names three cloud providers and reserves the right to send data anywhere

ZoomInfo states it hosts in the United States across three major cloud providers, naming none of them, with no region specified and no residency option offered. Its own privacy policy then admits that data may be transferred to any other country, which sits awkwardly next to the U.S.-only hosting claim on the same page.

Lusha names its provider and its region, then admits processing elsewhere without naming where

Lusha is more specific on one point: AWS, in the United States, is the named host. But its privacy policy also describes processing in other countries, and the only one it names is not a hosting location at all — it is Lusha Systems Ltd., the company’s Israeli affiliate. No other country in that processing chain is identified.

Lusha’s own certification pages disagree with each other

Lusha’s Trust Center lists SOC 2 Type II plus ISO 27001, 27701, 27017, 31700 and 42001. Lusha’s privacy page lists SOC 2 plus ISO 27001, 27018 and 27701 instead — 27017 on one page, 27018 on the other. Both pages are Lusha’s, both are current, and Lusha reconciles neither list.

ZoomInfo runs the same contradiction on its own certifications

Two ZoomInfo pages list two different sets of certifications: ISO 27001, ISO 27701 and SOC 2 Type II appear on both, while TRUSTe and ISO 27017 appear on one page and not the other. ZoomInfo publishes both lists and reconciles neither, the same pattern Lusha runs on its own Trust Center against its own privacy page.

One state named on each side, and a suppression tool that only the top tier gets

ZoomInfo registers as a data broker in Texas alone, despite admitting elsewhere that it sells personal data. Lusha names only California’s CCPA, with a dedicated removal form and phone line, and reserves its Do Not Call and UK TPS or CTPS scrubbing for the Scale tier only — a buyer on Starter, Pro or Premium gets no suppression tool at all, named or otherwise.

Frequently asked questions

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Does Lusha publish the same certification list everywhere?

No: Lusha contradicts itself depending on the page. The Trust Center lists SOC 2 Type II plus ISO 27001, 27701, 27017, 31700 and 42001, while the privacy page lists SOC 2 plus ISO 27001, 27018 and 27701 — ISO 27017 on 1 page, ISO 27018 on the other. The vendor publishes both lists without reconciling them. No certification is attributed to the host, and the French HDS certification is absent from both pages.

How many US contacts does Lusha claim?

Lusha publishes 87.8 million contacts for the United States, inside a North America total of 105.4 million; no company or mobile-number count is published specifically for the US. ZoomInfo, for its part, credits North America with 79.6 million companies, 157.8 million contacts and 77.7 million mobile numbers, also with no US-only subtotal.

Is Lusha’s API included on every plan?

Lusha contradicts itself: one article states the API is included on every plan, another restricts it to “Pro plans and above.” Published throughput also differs by page: 40 requests per minute for Free and Starter on 1 page, versus 25 requests per second (1,500 per minute) on another. The vendor publishes both versions without reconciling them; at ZoomInfo, API access is reserved for the Enterprise API or Copilot package.