Raven Tools vs Semrush: agency reporting

Raven Tools is the only vendor here that says no invoice, in writing

Raven Tools accepts card only — no PayPal, no checks — and its own site describes what it sends as a receipt, not an invoice, ruling out purchase orders, net-30, ACH or a W-9 explicitly rather than by omission. No other vendor in this comparison denies invoice billing in those terms; most simply do not mention it. Above the Lead tier, buying anything requires a sales contact with no published price. Scope compared, criterion by criterion. Checked 7 September 2026.

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Raven Tools

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Semrush

Raven Tools vs Semrush: scope compared, criterion by criterion — checked September 7, 2026
Raven Tools	Semrush
What the tool answers
What it measures or produces
The client report: one white-label deliverable pulling together SEO, paid, social, email and call-tracking data	The queries that bring traffic to a page, and their volume
The job it equips
The agency account manager, whose monthly job is justifying delivered work to the clients being billed for it	The hands-on SEO: writing, optimizing, building links and delivering the client report, all from the same tool
What it cannot tell you
Whatever its vendors do not sell: Yandex vanished from tracking the day the ranking provider changed	Where a competitor's direct, social or paid traffic comes from
Day-to-day SEO work
Rank tracking
Daily, weekly or monthly, across four engines, down to ZIP code on Google; mobile checks are billed per unit	Daily, down to ZIP code, on Google, Bing and Baidu, with desktop, mobile and tablet tracked separately
How far the history goes
No duration published for Raven itself. The only figures are resold Majestic's: ninety days fresh, eight years historic	Daily over 60 days, then weekly over 140 weeks
Keyword research
1.4 billion aggregated keywords, ten thousand suggestions per query, with Google volume, PPC competition and cost per click	27.3 billion keywords, automatic semantic clustering, difficulty recalculated for your own domain
Backlink analysis
Resold Majestic and Moz indexes, report quotas per tier, daily fresh index. No disavow tool documented anywhere	Built-in disavow with export of the Google file, comparison of 5 profiles, outreach included
Technical audit
Ten thousand pages per site, a monthly tiered quota, issues sorted into six families. No Core Web Vitals, no log files	Over 140 checks, with Core Web Vitals documented
Content production
No in-house writing: orders go to Textbroker at about five cents a word, WordPress publishing included. No content score	Structured brief, assisted writing, real-time score on four dimensions, plagiarism detection. Extensions for Google Docs, WordPress and Microsoft Word
SERP analysis
SERP features get a single passing mention. No AI engine is named, and no AI-sourced traffic is measured	AI engines named: ChatGPT, Google AI Mode and Gemini, then "and more" with no list. The traffic AI engines actually send is undocumented
Competitors' advertising
Nothing on a competitor: Raven reports only your own connected Google, Bing, Facebook and Instagram ad accounts	Search, Google Shopping and display, with history going back to 2012. Publishers are identified inside the display module
Audience data
Nothing proprietary: your own Google Analytics sections replayed. No demographics, no audience overlap, no user journeys	Demographics, socio-economics, behavior, overlap across up to 5 sites, and the sites visited before and after, domain by domain
Mobile apps
None. The iOS app was pulled from the App Store in 2013 and never replaced; no app analytics module	No built-in module: you have to go through a third-party app from its marketplace, billed as an extra
Local SEO
Geolocated rankings down to ZIP code on Google. Business listings and reviews are documented nowhere on the site	Rankings shown as a heat map, listing and review management
What comes out of it
Export formats
CSV and PDF throughout, with or without active filters. Caps sit on report quotas, not on the formats	CSV, XLSX and PDF, with a cap on exportable rows that depends on the tier
Shareable reports
Schedulable daily to quarterly, emailed as HTML or PDF, with a public link. Full white labelling starts at Grow	Scheduled PDFs by email, white labeling, public dashboards that can be shared
API access
A public documented REST API, one hundred requests per minute per key. No price and no minimum tier published	API and MCP server, charged on top of the plan
What it connects to
Native integrations
The announced count swings from twenty to thirty depending on the page. The three that matter: Majestic, Moz, Google Analytics	No total published. The three that matter for an SEO are Search Console, Google Ads and Looker Studio, plus a third-party app marketplace
Google tools it connects to
Search Console, Analytics and Ads connect natively with your own account. Looker Studio is separate; Sheets, nothing	Analytics, Search Console, Ads, Business Profile and Looker Studio
Bringing your existing data across
CSV import of keywords and free-form data into reports, plus Authority Labs rankings. No migration from a competing suite	Ranking history brought over from Moz, STAT, BrightEdge or SE Ranking, by CSV sent to support, on annual Guru and Business plans
Getting started, and the fine print
Where the data is hosted
The United States, named by publisher TapClicks. No European option and no region choice is offered	United States according to the security page, but the official subprocessor list puts AWS in the United States and Ireland
What happens if you leave
Access is cut the moment you cancel, so export first. Three vendor pages give three different retention windows	Refund within 7 days, data kept for 30 days
Minimum seats billed
Two seats on the entry tier, four on Start. No price for an extra seat is published: a sales conversation instead	None: one seat included on every plan. The next seat costs $45, $80 or $100 per month, and three at most
Data residency and regulated cloud
Raven Tools names only the country (“servers located within the United States,” Privacy Policy, 2020-01-01), with no state or host. No FedRAMP, StateRAMP, GovCloud, HIPAA BAA, SOC 2 or ISO 27001 certification is published.	Semrush stores data in the US (AWS, GCP), no region named. Only cert of its own: PCI DSS Level 1 (data-center certs are the hosts'). SOC2, ISO27001, FedRAMP, StateRAMP, GovCloud, HIPAA/BAA absent; AWS listed in “USA, Ireland”.
What it costs
The entry price and what it includes
$39 per month prepaid annually, $49 month to month: two domains, two seats and 1,500 rank position checks	$139.95 per month on Pro, or $1,408 the first year on annual billing: 5 websites tracked and 500 keywords
What pushes the bill up
Rank checks beyond quota, extra backlink reports and Textbroker content. Raven bills the monthly peak, not the closing balance	The per-tier caps, from 5 to 40 sites and 500 to 5,000 tracked keywords, then Local, Social and Trends billed separately
Procurement and invoicing
Raven Tools accepts card only (no PayPal, no checks); its “invoice” is just a receipt, with no PO, net-30, ACH or W-9. Self-service is the only path; above the Lead tier it's a sales contact with no published price.	Card is the only self-service path. Check/wire (US) open to annual subscriptions only, no dollar threshold (“depends on account value”). Invoice only via a signed “Order”; late interest 1.5%/month. PO, W-9, ACH, net-30 absent.

Key takeaways

A written denial, not a quiet omission

Raven Tools does not simply leave invoice billing off its pricing page: its own site states that what it sends is a receipt, not a formal invoice, ruling out a purchase order, net-30 terms, ACH or a W-9 by that same statement. Every other vendor compared across this project either accepts those methods or stays silent about them; Raven Tools is the only one that puts the refusal into words.

Card is the only accepted method, and PayPal is named out too

Payment on Raven Tools runs through card alone: no PayPal, no checks, self-service the only path available. Past the Lead tier, the pricing page itself gives way to a sales contact, with no published price for whatever comes next.

Semrush names a dollar-dependent threshold instead of a fixed one

Semrush accepts check or wire transfer, inside the United States, only on annual subscriptions, with no fixed dollar threshold published — the page states it “depends on account value” instead. An invoice itself requires a signed Order, carrying one and a half percent monthly interest once late; a purchase order, a W-9, ACH and a fixed net-30 term are all absent from what Semrush publishes.

Neither vendor names a US state for its own hosting

Raven Tools names only the country in its Privacy Policy, dated January 2020: servers “located within the United States,” with no state, no host, and none of FedRAMP, StateRAMP, GovCloud, a HIPAA BAA, SOC 2 or ISO 27001 published anywhere. Semrush stores data in the United States as well, on Amazon Web Services and Google Cloud Platform, again with no region named, and its own subprocessor list places AWS in the United States and Ireland.

The report is built the same way, priced two different ways

Raven Tools exists to produce one white-label client report, pulling together SEO, paid, social, email and call-tracking data for an agency’s own client. Its entry tier costs thirty-nine dollars a month prepaid annually, or forty-nine dollars month to month, covering two domains, two seats and fifteen hundred rank-position checks. Semrush’s entry tier for the same kind of work costs one hundred thirty-nine dollars and ninety-five cents a month, or one thousand four hundred eight dollars the first year on annual billing, covering five tracked websites and five hundred keywords.

Backlinks are resold on one side, built in-house on the other

Raven Tools resells Majestic and Moz indexes for its backlink module, with quotas set per tier and no disavow tool documented anywhere. Semrush builds its own instead, with a native disavow feature that exports the Google file directly, alongside a comparison of up to five backlink profiles at once.

Frequently asked questions

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Does Raven Tools accept any payment method other than card?

No: Raven Tools accepts card only — no PayPal, no check — and what the vendor calls an invoice is just a receipt, with no purchase order, net-30, ACH, or W-9. Above the Lead tier, buying requires a sales contact with no published price. Semrush opens check or wire to annual subscriptions, with no dollar threshold specified, but also excludes purchase orders, W-9, ACH, and net-30. For a buyer who wants to pay by wire, only Semrush considers it, and only on annual billing.

Does Semrush hold any certification in its own name besides PCI DSS?

No: Semrush’s only certification in its own name is PCI DSS Level 1, with data-center certifications belonging to its AWS and GCP hosts, in the US with no region named. SOC 2, ISO 27001, FedRAMP, StateRAMP, GovCloud, and the HIPAA BAA are all absent. Raven Tools names only the hosting country, with no certification published at all. For a buyer in a regulated sector, neither vendor covers that need.

Does Raven Tools offer a disavow tool for backlinks?

No: no disavow tool is documented at Raven Tools, which resells the Majestic and Moz indexes with per-tier report quotas and a daily fresh index. Semrush, by contrast, includes a native disavow tool, exports the file in the format Google expects, compares 5 link profiles, and bundles outreach. For a buyer who needs to clean up a toxic link profile, Raven Tools does not make that possible from within the tool itself.