Ahrefs vs Serpstat: rank tracking value

Serpstat’s tax entity is a Delaware address, and paying by wire needs double the entry price

Serpstat sells through Promotions and Development Group Corp, a Delaware entity based in Wilmington, naming no US region, host, or certification anywhere, and gives only a generic tax rule, that tax “depends on payment info.” Non-card billing opens only at its Team tier, 100 dollars a month, while its 50-dollar Individual tier excludes it entirely, and Ahrefs keeps the same kind of gate one step further out, reserving non-card billing for its 1,499-dollar Enterprise tier alone. Scope compared, criterion by criterion. Checked 7 September 2026.

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Serpstat
Serpstat
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Ahrefs
Ahrefs
Serpstat vs Ahrefs: scope compared, criterion by criterion — checked September 7, 2026
SerpstatAhrefs
What the tool answers
What it measures or produces
Rows of data metered as credits: one domain checked, one keyword, one link or one audited page each costs a single creditA link and page index: 35 trillion backlinks kept in history, 493.9 billion pages
The job it equips
The SEO who researches competitors and watches rankings, solo or in an agency. Not a growth lead, and not a writerThe SEO consultant and the link builder: auditing a site, tracking rankings, prospecting for links
What it cannot tell you
What happened between two crawler passes: positions exist only on the days the tracker actually ran an updateYour actual traffic: volumes and clicks are estimated, never measured, and no conversion is tied to them
Day-to-day SEO work
Rank tracking
Daily per the help centre, across 230 Google regions, by language and device. No other search engine is named anywhereWeekly by default, from country to ZIP code across 190+ locations, mobile and desktop tracked separately; no search engine is named
How far the history goes
Not published for rankings. Only two figures exist: six months of backlink trend, and four days of cached SERP snapshotsTwo contradictory figures from the vendor: 16 years on the Big Data page, 10 years or more on Site Explorer
Keyword research
Google only, across 230 countries, with intent and AI Overview presence. The index reads 8.62, 7.46 or 7.03 billion depending on the pageThree contradictory index sizes depending on the page: 28.7, 20.4 or 12 billion. Google alone documented; difficulty, clicks, CPC and traffic potential
Backlink analysis
No disavow tool: the vendor points you to Search Console. The index reads 1.1 trillion links on three pages and 529 billion on the homepage35 trillion live links, with the index refreshed every 15 to 30 minutes, but no built-in disavow tool
Technical audit
Fifty error types across eight categories, speed pulled from PageSpeed Insights. No Core Web Vitals named, and no log file analysisOver 170 checks, Core Web Vitals through CrUX and Lighthouse using your own Google key, JavaScript rendering; log analysis undocumented
Content production
An editor that generates articles and descriptions in 26 languages. No brief, no plagiarism check; AI detection is a Team add-on billed per characterAn editor that scores the article out of 100 against top-ranking pages, inline AI rewriting; no structured brief, no built-in plagiarism check
SERP analysis
AI Overview is tracked natively, and a dedicated module covers 140+ models including ChatGPT, Claude, Gemini and Perplexity. No AI traffic measured19 SERP features including AI Overviews. AI Mode, ChatGPT, Perplexity, Copilot and Gemini tracked, with AI traffic measured separately
Competitors' advertising
Google Ads only, rebuilt from crawler passes: it is a snapshot of the last crawl, not what is running right nowGoogle search ads only, with history and estimated spend; no display, no social, and ad networks are not identified
Audience data
None: no demographics, no behaviour, no visitor overlap. Only a market share computed from organic visibility existsNo demographics and no audience overlap: Web Analytics stays first-party, cookieless, with no tracking across sites
Mobile apps
No module at all: neither iOS, Android nor app store data in the published inventory of seventeen tool familiesNo module at all: neither App Store nor Google Play appears in the official list of fourteen Ahrefs tools
Local SEO
Geolocated rankings across 230 Google regions. The listing management module is still listed on the site but gone from the help centreGBP Monitor in beta on every paid plan, rankings down to ZIP code and Local Pack tracked; review management undocumented
What comes out of it
Export formats
CSV and PDF, plus Looker Studio, Google Sheets and BigQuery connectors. The number of exportable rows is capped per tierCSV and Google Sheets; PDF goes through the browser's print function. Exportable rows are capped per export and per month
Shareable reports
PDF reports and a public link viewable without an account, plus scheduled sends. The tier unlocking white label differs across the two pages that mention itReport Builder printable to PDF, sharing limited to invited members; white labeling is explicitly refused and no public link exists
API access
Included from the Team tier, never sold separately. One response row costs one credit; quotas contradict between the help centre and the pricing gridIncluded from the Lite tier up, 100,000 units per month, 50 units minimum per request; overages are billed at no published rate
What it connects to
Native integrations
Thirteen integrations listed, with no total claimed. The three that matter are Looker Studio, Google Sheets and Search Console. No Zapier, no AnalyticsThirty-five integrations listed, with no stated total; the three useful for SEO are Google Sheets, Screaming Frog and Supermetrics
Google tools it connects to
Search Console natively via the URL Inspection API, Looker Studio and Sheets through connectors locked to the Team tier. No Analytics, no AdsSearch Console natively over sixteen months, a Looker Studio connector from Advanced up, Sheets export; Analytics and Ads are missing
Getting started, and the fine print
Support
Chat, email and phone Monday to Friday, 10 AM to 7 PM GMT+3. No support language stated, and phone access contradicts between two pagesMultilingual chat 24 hours a day on every tier; a dedicated account manager and tailored onboarding are reserved for Enterprise
Where the data is hosted
No hosting country named. The publisher is a Delaware corporation, with a declared European representative in Sofia, BulgariaUnited States according to the privacy policy, United States and Singapore according to the list of subprocessors
What happens if you leave
No refund whether you used the tool or not. Extra purchased credits are forfeited, and nothing organizes an export on the way outNo refund as a matter of policy; the account drops to the free tier and the vendor has no obligation to return your data
Minimum seats billed
One seat on the entry tier, with no multi-user access. The caps on higher tiers contradict between the help centre and the pricing gridNone: one user is included on every tier outside Enterprise, and further users are added one at a time
Data residency and regulated cloud
Serpstat names no US region, host or certification (SOC2, FedRAMP, StateRAMP, GovCloud, BAA all absent). Only US link: the data controller's address, Promotions and Development Group Corp (Wilmington DE) — an entity, not a server.Ahrefs places data in the US, no region named, hosted on AWS (sub-processor in USA/Singapore). No certification of its own; SOC 2 only planned. FedRAMP, StateRAMP, GovCloud, HIPAA/BAA absent from all 4 pages tested 2026-09-07.
Interface languages shipped
The language count contradicts itself by page: pricing selector = 4 (EN, ES, RU, UK), help center nav = 2 (English, Ukrainian). The “Settings” article documents no language — true count and untranslated screens undocumented.Ahrefs ships the interface in 15 languages (English, German, Spanish, French, and others), English as a single entry with no US/UK distinction. Partial translation and excluded screens are not mentioned (page tested 2026-09-07).
What it costs
The entry price and what it includes
$50 per month on Individual: 100 searches a day, 5 projects, no API access and no second user. No annual price is displayed$29 per month on Starter: 200 credits, 250 rows per report, no export and no additional users
What pushes the bill up
Credits never roll over from one month to the next. Add per-module top-ups, an API locked to Team, and the AI module sold separatelyAny user going past five credits triggers an automatic $20, after which credits are bought back in batches of five hundred
Sales tax and nexus
No third-party merchant is named: Serpstat sells via its own entities (Promotions and Development Group Corp, Delaware), Stripe/PayPal mere providers. Tax rule generic (“depends on payment info”), no state, basis, or nexus.Ahrefs charges sales tax on top of the US price, in a list of states that includes Texas, New York and Washington DC; the table was not legible enough to count them. No local rates published, and nexus is left to the buyer.
Procurement and invoicing
Non-card billing opens at Team ($100/month); Individual ($50/month) excludes it, else card only. Annual saves up to 27%. Only named term: 7 days (undisputed invoices); no net-30, PO, ACH or W-9. Refund policy: contradictory.Non-card billing exists only at Enterprise (USD 1,499/month, annual commitment): help center names invoice or wire, pricing page only wire — both versions reported. Below that, card only; PO, net-30, ACH, W-9 absent.

Key takeaways

Serpstat’s tax entity is an address, not a merchant

Serpstat sells through its own entities, chiefly Promotions and Development Group Corp, based in Wilmington, Delaware, with Stripe and PayPal reduced to mere payment processors rather than merchants of record. Its own tax rule states only that liability “depends on payment info,” with no state, calculation basis, or nexus statement published anywhere.

Doubling your plan is the price of paying Serpstat by wire

Serpstat opens non-card billing only at its Team tier, a hundred US dollars a month; its Individual tier, at fifty dollars, excludes it entirely, leaving card as the only option below double the price. Annual billing saves up to twenty-seven percent, and the only named payment term anywhere is seven days for undisputed invoices; no net-30, purchase order, ACH, or W-9 is published, and the refund policy itself reads as contradictory across pages.

Ahrefs keeps the same kind of gate, just one tier further out

Ahrefs opens non-card billing only at Enterprise, one thousand four hundred ninety-nine US dollars a month on an annual commitment; its help center names invoice or wire as the options there, while its pricing page names only wire, with both versions left standing rather than reconciled. Below that tier, card is the only path, and purchase orders, net-30, ACH, and a W-9 are all absent.

One vendor’s own language count contradicts itself by page

Serpstat’s language count depends on which page answers: its pricing selector shows four entries, English, Spanish, Russian, and Ukrainian, while its help-center navigation shows only two, English and Ukrainian; its own “Settings” article documents no language count at all. Ahrefs ships fifteen interface languages, English listed as a single entry with no US or UK distinction drawn.

The backlink index disagrees with itself by an order of magnitude

Serpstat states its backlink index at one point one trillion links on three separate pages, and five hundred twenty-nine billion on its own homepage — two figures that differ by roughly a factor of two, on pages the vendor has not reconciled, with no built-in disavow tool published either. Ahrefs states thirty-five trillion live links, refreshed every fifteen to thirty minutes, and likewise offers no built-in disavow tool.

The entry prices sit twenty-one US dollars apart, before either refund clause applies

Serpstat’s Individual tier costs fifty US dollars a month: a hundred daily searches, five projects, no API access, and no second user. Ahrefs’s Starter tier costs twenty-nine dollars a month: two hundred credits, two hundred fifty rows per report, no export, and no additional users.

Frequently asked questions

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jordan@bulldozer-collective.com
What US address does Serpstat’s tax entity use?
Serpstat sells through its own entity, Promotions and Development Group Corp, based in Wilmington, Delaware; its tax rule stays generic, with no state or nexus named. Ahrefs charges tax in states that include Texas, New York, and Washington DC. For a buyer, Ahrefs at least lists states; Serpstat only gives an address.
At what plan does non-card billing open for Serpstat?
Non-card billing on Serpstat opens only at the Team plan, 100 dollars per month, double the Individual price of 50 dollars; the only named term is 7 days, with no net-30, PO, or W-9. Ahrefs opens non-card billing only at Enterprise, 1,499 dollars per month annually. Below those, both require a card.
Does Serpstat name a US hosting region or any regulated-cloud certification?
No: Serpstat names no US region, host, or certification, SOC 2 and FedRAMP included; the only US link is the data controller’s address, in Wilmington. Ahrefs says it hosts in the US, also with no region named, and has only a planned SOC 2. For FedRAMP or a BAA, neither vendor delivers one.

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