TL;DR
- Building strong online foundations — website, social media, editorial guidelines — was essential to establish a credible, professional image and build trust with potential investors and the target community.
- Highly personalized outbound campaigns, tailored to each prospect’s specific needs, drove a significant response rate and stronger relationships with potential investors.
- An experimental approach made it possible to quickly identify the best-performing content, channels, and value propositions, and to adjust strategies in real time.
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Challenge / Objective
In addition to laying Lingo’s marketing foundations — website, social media, editorial guidelines — the founders reached out to Bulldozer to support them across several key objectives:
- Attract and convince investors to complete their €10 million Series A.
- Build an initial engaged community across several markets: France, Germany, and Nigeria.
- Identify the audiences, channels, and value propositions with the strongest growth potential.
Strategy
To support Lingo, Bulldozer deployed a complete approach combining brand, inbound, outbound, and social media.
The main initiatives included:
- Creating content across social media channels: snack videos, tweets, carousels.
- Setting up highly personalized multi-channel outbound campaigns targeting investors.
- Growing and engaging the Twitter account.
- Launching multi-channel inbound campaigns to attract an initial engaged community.
Results
- +13K members in the community.
- 100+ pieces of content created.
- 21% outbound response rate.
- Marketing foundations implemented for Lingo.
- Development of an initial engaged community across several markets.
