À retenir
- Channels need ongoing attention. Set-and-forget campaigns lose efficiency over time.
- Coaching the internal team made the biggest difference to what Abby kept after the engagement.
- Getting the tooling right before scaling is what separates growth that holds from growth that breaks.
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Challenge
Channel efficiency, funnel improvement and CRM structuring
Abby brought us in to fix acquisition channels and clean up internal processes.
Strategy
Channel optimization, funnel improvement and CRM overhaul
- Audited acquisition channels and realigned ad strategies.
- Built and tested new landing pages and campaigns.
- Coached the team across the full funnel.
- Overhauled CRM processes.
Results
Scaling leads while cutting costs
- +30% lead volume
- 50% cost per lead
- Full growth stack built and operational
