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TL;DR
- High-value expert content is the best SEO investment for IT services companies.
- The SEO/SEA combination provides optimal coverage across the acquisition funnel.
- Precise performance tracking is essential to optimize the channel mix.
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Challenge & Objective
Structuring SEO/SEA and deploying an organic and paid acquisition strategy for a leading digital transformation agency
BeTomorrow is a global digital transformation agency with over 20 years of experience building innovative solutions for startups and large corporations. When engaging with Bulldozer, BeTomorrow had strong technical expertise but lacked a structured digital acquisition strategy for its own marketing. The objective was to conduct a comprehensive SEO/SEA audit and deploy a combined organic and paid acquisition engine to generate a consistent flow of qualified inbound leads.
