Betomorrow: 2x organic visits and -71% CPL

L'entreprise

BeTomorrow is a global app and digital transformation agency. For more than 20 years, its multidisciplinary teams have shaped innovative solutions for startups and large companies, such as creating or redesigning mobile, web, or cloud applications, while integrating data and GenAI topics.

A key player in agile product management in France, BeTomorrow supports digital transformations with a human-first and product-led approach. The agency also integrates expertise across UX design, UI, branding, and marketing.

A pioneer of mobile in France and accredited for the Research Tax Credit, BeTomorrow integrated the first GPS trackers for the Olympic Games, redesigned the France Travail mobile apps, and developed innovations for Suez, Vinci, and many other sectors.

It stands out in the tech agency sector by combining not only a very high technical level, but also recognized creative strength.

Challenge & Objectif

Strategy

BeTomorrow kept content writing, design, and development in-house. Bulldozer supported the team on strategy and execution guidance.

SEO

Conducted a full audit to identify optimization opportunities.
Built a strategic roadmap for search engine optimization.
Supported the creation of optimized content to improve search engine rankings.

SEA

Audited and optimized existing advertising campaigns.
Provided guidance on creating attractive and high-performing landing pages.
Ran continuous experiments to identify the most effective strategies.
Actively promoted content such as e-books to generate qualified leads.

Results

26% increase in CTR.
2x number of organic visits.
3x number of impressions.
71% qualified cost per lead vs. H1.

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TL;DR

SEO and SEA consistency: Integrating a coordinated SEO and SEA strategy improved both visitor volume and quality. SEO keyword optimization supported SEA campaigns by reducing paid competition on relevant queries.

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