À retenir
- A clear funnel (Ads → Landing pages → Nurturing → Conversion) is a direct driver of growth.
- Combining Google Ads and Meta increases reach and captures different prospect segments.
- Using HubSpot to track, segment, and relaunch leads is key to turning interest into signups.
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Challenge
Scaling student recruitment through performance-driven digital strategy
BSB needed to get more commercial in how it recruited students. Digital acquisition was becoming the main battleground.
Strategy
Full-funnel setup, paid campaigns and conversion optimization aligned with sales
- Built a shared sales funnel with both marketing and sales involved.
- Ran Google and Meta ad campaigns targeting prospective students.
- Used HubSpot to manage leads and run nurturing sequences.
Results
Strong revenue growth, lead volume and sales activity scaling
- +30% revenue
- x7 sales appointments
- +220% leads generated
