TL;DR
- The tests conducted allowed us to align audiences with the right value propositions. The playbook developed enabled us to exceed 100 leads generated per month with a relevance rate of approximately 80%.
- Rapid multiplication and renewal of ad creatives are essential to maintain campaign effectiveness.
- The full-funnel approach optimizes each stage of the customer journey.
- Technical migration from a proprietary CMS to a standard solution is an essential prerequisite for any ambitious SEO strategy.
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Challenge & Objective
An under-exploited acquisition model facing growth challenges
Before Bulldozer's intervention, Domofen faced a structural acquisition challenge. The company had a solid customer base but concentrated on 60 accounts, representing 80% of revenue.
Strategy
Digital acquisition transformation and full-funnel B2B strategy structuring
- Configuring each platform for a specific role: Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
- Deploying a CRM (HubSpot) connected to the client's stack
- Complete website overhaul with B2C and B2B target repositioning
- Continuous production and testing of high-performing ad creatives
- Setting up a performance tracking and management system
Results
- Average cost per lead below €80, stabilized in 2026
- Sustainable acquisition engine capable of progressive scaling
