TL;DR
- The tests we ran helped us match audiences with the right value propositions. The playbook we built took us past 100 leads generated per month with a relevance rate around 80%.
- Producing and refreshing ad creatives at a high pace is critical to keep campaigns working.
- A full-funnel approach lets us tune every stage of the journey.
- Migrating from a custom-built CMS to a standard solution is a prerequisite for any serious SEO strategy.
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Challenge & objective
An acquisition model under-used against the company's growth ambitions
Before Bulldozer stepped in, Domofen faced a structural acquisition problem. The company had a solid customer base, but it was concentrated on 60 accounts representing 80% of revenue.
Strategy
Rebuilding digital acquisition and a full-funnel B2B setup
- Each platform configured for a specific role: Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
- HubSpot CRM rollout, connected to the client's stack
- Full website rebuild with repositioning of B2C and B2B targets
- Continuous production and testing of high-performing ad creatives
- Performance tracking and reporting system in place
Results
- Average cost per lead below €80, stabilized in 2026
- An acquisition engine ready to scale step by step
