TL;DR
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Challenge / Objective
Orus needed to build a clear and detailed SEO strategy to improve its online visibility.
The SEO project was starting internally, with the need to build everything from scratch and structure each step: objectives, keywords, content roadmap, production, and technical optimization.
The main objectives were to:
- Develop a clear roadmap for SEO initiatives.
- Establish a coherent content strategy.
- Improve content production processes.
- Optimize the technical aspects of the website to improve organic search performance.
Strategy
To support Orus, Bulldozer structured a complete SEO strategy around several initiatives.
SEO strategy
- Building an editorial calendar.
- Defining themes, keywords, and objectives for each piece of content.
- Creating a content roadmap.
- Planning publications and updates according to SEO priorities.
Technical optimization
- Reorganizing the website structure to improve navigation and indexation.
- Optimizing slugs.
- Strengthening internal linking.
- Improving the overall website structure for SEO.
Content production process
- Creating clear content briefs.
- Standardizing production tasks.
- Implementing rigorous tracking of each creation step.
- Increasing the publication pace.
Reporting and monitoring
- Setting up Looker dashboards.
- Monitoring SEO performance.
- Tracking key KPIs.
Results
- +60% monthly growth in organic traffic.
- +10 pieces of content produced per week thanks to task standardization.
- +400 keywords in the top 10 search results.
- Implementation of a structured and sustainable SEO strategy.
- Improved internal content production processes.
