Challenge / Objective

The main objectives of the mission were to achieve:

• 200 to 300 active accounts;
• 1,000 total accounts created;
• within a 3-month timeframe.

To reach these objectives, the methodology was to:

• Test different value propositions, audiences, approaches, and acquisition channels through the CTVP framework;
• Determine the most efficient way to acquire new customers.

Strategy

The strategy implemented included:

• Testing different hypotheses over short periods to reduce risk and direct investment toward the most promising strategies;
• Refining targeting by testing different groups and audiences to maximize engagement and conversions;
• Continuously optimizing campaign performance based on the results of each sprint;
• Identifying the best-performing channels to maximize ROI;
• Using sprints to enable fast and efficient adjustments.

Results

Indicative results after 4 sprints:

• 3,396 app installs;
• 3,828 accounts created.