TL;DR
- The educational approach outperforms the transactional approach in this sector
- The email + SMS combination delivers better results than either channel alone
- Landing page optimization has a direct impact on CPL
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Challenge & Objective
Structuring digital acquisition for a fast-growing home services marketplace
Ramonetou is a marketplace connecting homeowners with chimney sweeping and boiler maintenance professionals. The company wanted to accelerate acquisition on both the client side (homeowners) and the provider side (chimney sweep professionals).
