TL;DR
- The A/B testing approach allowed Comptables.com to identify the best-performing campaigns to attract qualified candidates to their marketplace. This helped select the most effective strategies to maximize click-through rate and increase the platform’s visibility among accounting professionals.
- Landing page analysis and A/B testing were essential to improving the conversion of visitors into accounts created on the platform. By identifying the most engaging elements for users, Comptables.com was able to increase its conversion rate, making it easier for accountants to sign up on the marketplace.
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Challenge / Objective
When Comptables.com reached out to us, they had never launched any growth initiatives before and had strong growth objectives. They needed to significantly increase the supply of candidates on their marketplace in order to attract recruiters and companies looking for accountants.
The objectives were clear:
- A/B test the best-performing prospecting campaigns.
- A/B test the best-performing landing pages.
- Reach a 10% click-through rate and 200 accounts created.
Strategy
- Creation and deployment of SMS-only campaigns.
- Creation and deployment of multi-channel Mail + SMS campaigns.
- Creation and deployment of multi-channel Mail + LinkedIn campaigns.
- A/B testing landing pages to improve conversion — account creation.
Results
- 300 professional accounts created.
- 25% click-through rate on the best-performing campaigns.
- 45% conversion rate on the best landing page — account creation.
