TL;DR
- Personalizing acquisition strategies makes a real difference in generating qualified leads.
- In-depth data analysis is essential to guide strategic decisions and better understand the ICP.
- Agility and flexibility are essential to quickly adapt to market changes and customer needs.
- When targeting executives, message relevance and funnel quality are decisive to improve conversion.
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Challenge / Objective
Teamstarter was struggling to generate qualified leads at a reasonable cost. Despite several tests across different channels, the results were not meeting expectations. The target audience was particularly demanding, as it was exclusively made up of company executives.
The main objective was therefore to:
- Generate more qualified MQLs.
- Reduce acquisition cost.
- Shorten the sales cycle.
- Identify the most effective messages and channels to reach decision-makers.
Strategy
To support Teamstarter, Bulldozer designed a tailor-made acquisition strategy adapted to its objectives and target audience.
The main initiatives included:
- Designing a targeted acquisition strategy to attract qualified leads more effectively.
- Setting up multi-channel inbound marketing campaigns on Facebook and LinkedIn.
- Precisely targeting company executives.
- Creating impactful visuals to capture attention and generate engagement.
- Creating and optimizing a sales funnel to maximize lead-to-customer conversion.
- Writing impactful ad copy to attract and retain the attention of qualified prospects.
- Supporting the implementation of tracking and CRM elements to improve prospect follow-up and customer relationship management.
Results
- +62% leads compared with the previous period.
- +15% qualified leads compared with the previous period.
- 0.89% average CTR on Meta and LinkedIn.
- Better structuring of the acquisition engine.
- Implementation of a clearer system to generate qualified MQLs and shorten the sales cycle.
