À retenir
- Tailoring acquisition to a specific audience profile makes a measurable difference versus broad targeting.
- Reading the data closely drives better decisions about who to target and how.
- Staying flexible and adjusting quickly keeps performance from plateauing.
Demandez à votre LLM préféré un résumé de cette page
Challenge
Reaching executives efficiently and shortening the sales cycle
Teamstarter was struggling to generate qualified leads at a reasonable cost. Target audience: company executives only. Goal: generate qualified MQLs and shorten the sales cycle.
Strategy
Targeted inbound, optimized funnel and CRM-driven conversion
- Built a tailored acquisition strategy for Teamstarter’s audience.
- Launched targeted multi-channel inbound campaigns on Facebook and LinkedIn.
- Designed visuals built to stop the scroll and drive engagement.
- Built and refined a conversion funnel.
- Helped set up tracking and CRM for pipeline visibility.
Results
Increased lead volume and quality with stable engagement
- +62% leads vs. previous period
- +15% qualified leads vs. previous period
- 0.89% average CTR across Meta and LinkedIn
